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How to Get Your Email Marketing Strategy Ready for Black Friday

How to Get Your Email Marketing Strategy Ready for Black Friday

November is in full swing which means Black Friday, November 23rd to be specific, is just around the corner.  Black Friday is traditionally the busiest shopping day of the year because it kicks off the holiday season with a four-day shopping marathon starting the...

The Scary Truth: It’s Time for Your Quarterly Email Audit

The Scary Truth: It’s Time for Your Quarterly Email Audit

Just like with your health, the health of your email reputation depends on you to get a quarterly check-up...we mean, audit.  To keep your email list in tip-top shape, you should schedule the time to perform a quarterly audit.  Trust us, your email reputation will...

9 Elements of an Effective Email Marketing Strategy

9 Elements of an Effective Email Marketing Strategy

If you're in business, chances are you send emails on a regular basis.  And if you want to be successful and have your emails work for you, then you need an email marketing strategy. Are you having a hard time justifying your investment into your email efforts?  Do...

Small Business Saturday is Coming — Get Ready!

Small Business Saturday is Coming — Get Ready!

November 24th, Small Business Saturday is just around the corner, so it's time to start preparing!  Knowing that more than 93 percent of Americans believe in supporting locally owned businesses and that more than $13billion was spent in 2017 for the event, you don't...

The Holiday Shopping Season is Here — Are You Ready?

The Holiday Shopping Season is Here — Are You Ready?

The massive holiday shopping season of Black Friday, Small Business Saturday, and Cyber Monday represents a huge opportunity to lock in sales results for businesses and retailers.  For many businesses, it also represents a quarter to half of their overall sales volume...

Email List Management 101

Email List Management 101

One of the core pillars of today's marketing strategies is email marketing.  In order to be successful, you first need to an email list to market and send emails to.  Whether you're an email marketing newbie or a seasoned vet, email list management is at the core of...

How to Manage Your Email Reputation

How to Manage Your Email Reputation

If you aren't tracking your email reputation, then you should be!  Your email reputation is one of the most important scores for an email marketer to monitor. What is your email reputation (also referred to as your sender reputation or sender score)?  Glad you asked!...

5 Ways to Organically Grow Your Email List

5 Ways to Organically Grow Your Email List

For new businesses starting out, the allure of purchasing email lists is very tempting.  But as we've cautioned before, purchasing email lists is a dangerous business.  To ensure optimal results and protect your brand's email reputation, you want to build your email...

Videos in Email Marketing: Is It a Do or a Don’t?

Videos in Email Marketing: Is It a Do or a Don’t?

Using videos in email marketing isn't new, but many businesses have avoided the practice for a variety of reasons.  With so many tools and resources available for recording and editing, it's now much easier and far more cost effective of an endeavor for businesses of...

Ready to Give Your Marketing Email Open Rates a Boost?

Ready to Give Your Marketing Email Open Rates a Boost?

Your email marketing efforts are only successful if your target audience actually opens your magnificently designed creations and engages with them!  But getting that 25-plus-percent email open rate gold standard can be more elusive than catching a Gyarados Pokemon!...

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