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Email Deliverability 101: Terminology and Lingo

Email Deliverability 101: Terminology and Lingo

Being a successful email marketer in today's digital landscape is challenging --- with continually evolving regulations and changes in ISP requirements, ongoing learning is a must.  Keeping up with all the changes, vocabulary, and best practices in email...

The Importance of Email Reputation Management

The Importance of Email Reputation Management

Email reputation is one of the most important scores for an email marketer.  The easiest way to think of it is as the credit score for your company's email marketing --- the higher your score, the more likely you'll be rewarded by having your email delivered to the...

GDPR is Here….What Does That Mean to Your Company?

GDPR is Here….What Does That Mean to Your Company?

After nearly two years of discussion and prep time, the day is finally here for GDPR to go into effect.  If you are somehow unfamiliar with the term, the General Data Protection Regulation (GDPR) is the force behind the longstanding governmental guidance about how EU...

Email Deliverability Best Practices

Email Deliverability Best Practices

To help you get it right, we’ve put together our list of best practice tips and processes to improve your overall email deliverability rate and ensure that your marketing emails land at their desired location…..the inbox!

Things You Need to Know About Google AMP

Things You Need to Know About Google AMP

In February, Google announced that it is incorporating its Accelerated Mobile Pages (AMP) initiative into Gmail in order to offer a better experience to mobile email users.  The open-source initiative was initially designed to make websites, ads and other online...

3 Email Marketing Trends to Watch in 2018

3 Email Marketing Trends to Watch in 2018

As 2017 is rapidly coming to a close, it's time to turn our heads and start preparing our email marketing strategies for the coming year.  It is estimated that as of January 2017, more than 3.7 billion people around the globe use email.  That is a lot of potential...

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