Welcome to Part 2 in our series, ‘Your Guide to Spam Proof Email Marketing.’ In this blog, we will cover everything you need to know to start your email marketing process.
Setup Your Email Marketing Process
The first thing you’ll want to do is build your email lists. Keep in mind though that you need to have permission to email your customers and other prospects prior to adding them to your list.
And while you might be inclined towards buying email lists, it’s not something we ever recommended. There are just too many issues with purchasing an email list that end up outweighing any benefits you might gain. We also don’t recommend you simply adding emails from your prospect’s business cards that were collected at a conference or a networking event. Just don’t put anyone on your list until you have express permission from them to receive your newsletters or emails. Failing to do this means your emails are more likely to be marked as spam, which will only damage your business reputation online.
Remember that people who don’t opt-in to specifically get your emails are just not the people who will be buying from you. So sending them your offers and/or other deals will be a complete waste of time and money.
To get started with your email marketing campaigns the spam proof way, you should:
- Create an Email Opt-In Form
- Set-up an Account with an Email Marketing Service
Let’s talk about some of the leading email marketing service providers out there:
For all first time email marketers out there, we recommend that you try out MailChimp as your email marketing service. It’s a great service with an easy to set-up and highly intuitive user interface. Adding new subscribers to specific segments is as easy as it can get.
The best thing about MailChimp is that it offers a free plan for up to 2,000 subscribers – that’s more than enough for any new businesses. However, if you are looking for auto-responders or any other powerful tools, then you will have to make a switch to a paid plan. But not to worry, their paid plans are some of the lowest out there, starting from as little as just $10/month.
Constant Contact is one of the biggest email marketing services. We find them to be extremely easy to manage subscribers and create highly professional emails using customizable templates via their simple drag-and-drop editing tools. They also allow you to send out automated emails to all of your new subscribers and track the performance.
Constant Contact offers a free, 60-days trial, after which you can start a plan from as low as $20/month or get further discounts for prepayments of 6 or 12 months.
AWeber is another famous email marketing service with a wide range of tools, including auto-responders, email builder, segments and much more. With a fantastic customer support team and features like highly targeted emails using opt-in forms, AWeber might just be the right service for you.
Their service prices start from as low as $19/month and offer a 30-day free trial for new subscribers.
ConvertKit can be the perfect choice for you if you are a beginner who needs some advanced features to be used in the near future, including complex auto-responders. You can think of it as a CRM minus the heavy price tag. ConvertKit is massively used by authors, professional bloggers as well as speakers.
Pricing starts at $29/month for up to 1,000 subscribers.
Oriented more towards marketing automation, ActiveCampaign is a unique email marketing software. With ActiveCampaign, you can reveal more about the subscribers’ behavior, using tags on their profile.
Pricing starts at a meager $17/month.
InfusionSoft is an end-to-end CRM as well as marketing solution created with small and medium-size businesses in mind. With extremely advanced features of list segmentation, marketing automation, and lead scoring, InfusionSoft is a powerhouse that is on top of its game. You’ll either need to know a little HTML to be able to truly customize your emails or you can pay their team to do it for you.
Monthly package starts from a minimum of $99/month.
GetResponse is great for email marketers who wish to create responsive emails and have built-in auto-responders with A/B testing capabilities. The pricing starts at $15/month for 1,000 subscribers and can go all the way to $999/month for enterprise solutions.
HubSpot is an all-in-one marketing software that offers more than basic email marketing services. Designed specifically to meet the needs of medium to large businesses, HubSpot will help you with strong SEO and a fantastic customer service. They also offer free training to equip you with the inbound methodology in attracting, nurturing, converting and delighting your leads.
The basic plan starts at $200/month which features content creation tools, content optimization, email marketing, social media suite and a sublime marketing analytics dashboard.
How to Grow Your Email Marketing List
Once you have your Opt-In Forms and Email Marketing Services ready and in place, the next step is to start working on creating your email lists and make sales.
Let’s move on to Part 3 of our series: Guide to Spam Proof Email Marketing – Part 3 Grow Your Email Lists.