I asked a recent email deliverability client, who had collected a distribution list of close to 400,000 contacts, to create a list of the top 10 email service providers their customers used.
If you’re working with a Fortune 500 company that has unlimited funds and huge IT staff, it makes sense that you will need to know what your deliverability rate is. It also may make sense for you to spend a few thousand dollars a month and sign a long-term contract with our competitor to optimize your deliverability rate.
However, if you are a small to medium-sized business, you are undoubtedly familiar with the 80 / 20 Rule: roughly 80-percent of the effects come from 20-percent of the causes. And you focus on the areas of high impact.
That’s the reason MailMonitor focuses on reporting for the highest impact email service providers rather than the hundreds in use. By accurately knowing your deliverability rates to Gmail, Outlook/MSN/Hotmail, Yahoo, and AOL, you can focus on the 20-percent of the work that has the biggest impact of email marketing effectiveness.
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