Email Deliverability Simplified | Blog
Inbox Deliverability Has a New Look
MailMonitor's Analytics Platform You aren’t imagining it…the MailMonitor Seed Testing and Sender Reputation App has a new look just in time for Fall! And there is more to our...
Improve Your Email Deliverability
Regardless of how your email deliverability knowledge improve through time, or how well you already use MailMonitor’s delivery and reputation reports or spam score results, there is always a point to get even better.
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Where We Share Our Expertise
Becoming from zero to hero with email marketing campaigns might not be an easy task for everyone.
This is why we share useful information with our community, based on years of experience improving deliverability results for brands, marketers and email service providers.
5 Reasons to Never Buy Email Lists
With so many businesses looking to buy and sell their email lists, it's no wonder that direct marketing has gotten a bad rap over the past few years. While some of those lists that are being sold might advertise themselves as being an "opted-in list", the reality is...
Email Feedback Loops: Everything You Need to Know
What are Email Feedback Loops? Email Feedback Loops (FBL) is a dedicated service offered by some of the leading ISPs that will report back complaints to senders in the event of a subscriber hitting the spam or junk button in their inbox. This service helps senders in...
The Benefits of Double Opt-in vs Single Opt-in
As part of the CAN-SPAM Act, you must obtain permission from a user before emailing them. How you obtain their permission, via single opt-in or double opt-in, is a question each business must decide for themselves. Perhaps you've already answered this question, but...
Email Strategies to Drive User Engagement
From television and radio to social media and digital marketing, there are so many ways for brands to connect with their target market these days. However, email marketing remains one of the top, and most effective, strategies brands continue to turn to in order to...
Our 2019 Predictions for Email Marketing
With the new year kicking off, many marketing teams are busy creating new goals for the year ahead. While a number of the decisions being made will be based on internal business metrics, we think it's important to also consider how potential industry trends might...
7 Tips to Boost Newsletter Engagement
Could your email newsletters be hurting your business? According to Litmus, approximately 51 percent of users unsubscribe from newsletters that they don't find visually appealing. When it comes to email marketing, there are two paths to marketers focus on: 1) getting...
New Seeds Have Sprouted! Update Your Seed List
We've updated our seed list! To make sure you're using the most current seeds, login to the MailMonitor app and go to your Setup page. Copy the new list of seeds from Section 2 - Add Email Seeds. Don't forget to include your Key Email Seed in all of your tests too!...
Email Reputation and Inbox Deliverability | Their Relationship Status
When it comes to your email reputation (or sender reputation) and your inbox deliverability performance, they have a bit of a long-term, co-dependent relationship together. Just like any relationship, sometimes their status is deemed "complicated" and other times they...
Make Way for the New Gmail API Policy
In 2018, Google launched Gmail Add-ons, as a new way for developers to integrate their apps into Gmail. One of the biggest goals was to create an ecosystem with a security model where user information is only shared with a developer/company when a user takes a...
Mastering Email Deliverability
Can be easier than you think