


Not Everyone Looks Good in Black — Especially Your Email Campaigns
Black is a classic fashion look that pretty much everyone looks good in. However, as a marketer, black, as in being blacklisted, isn’t a color you want to find your emails dressed in. After you’ve put all that time and hard work into an email campaign,...
Email Blacklisting 101
We are living in an age where effective direct marketing has become a continually changing and growing challenge. With so many brands looking to be heard and consumers become super savvy, marketers seek new ways to be heard above all the inbox noise. In this...
You’ve Been Email Blacklisted….Now What?
In some of our previous blogs, we’ve reviewed the reasons why you might have ended up in a blacklist. The reasons may vary, but typically the service provider will inform you as to the specifics around why you might have been blacklisted. So now that...
Email Blacklists: How You End Up On Them & How You Get Off Them
An email blacklist is real-time, automated databases that use specific criteria in determining if an IP is sending spam emails. Email blacklists are also known as DNS-based Blackhole Lists. There are a number of blacklists in the industry, including SpamCop, Spamhaus,...