The Scary Truth: It’s Time for Your Quarterly Email Audit

The Scary Truth: It’s Time for Your Quarterly Email Audit

Just like with your health, the health of your email reputation depends on you to get a quarterly check-up…we mean, audit.  To keep your email list in tip-top shape, you should schedule the time to perform a quarterly audit.  Trust us, your email reputation will...
Email Blacklisting 101

Email Blacklisting 101

We are living in an age where effective direct marketing has become a continually changing and growing challenge.  With so many brands looking to be heard and consumers become super savvy, marketers seek new ways to be heard above all the inbox noise. In this...
You’ve Been Email Blacklisted….Now What?

You’ve Been Email Blacklisted….Now What?

In some of our previous blogs, we’ve reviewed the reasons why you might have ended up in a blacklist.  The reasons may vary, but typically the service provider will inform you as to the specifics around why you might have been blacklisted.  So now that...
Email Blacklists: How You End Up On Them & How You Get Off Them

Email Blacklists: How You End Up On Them & How You Get Off Them

An email blacklist is real-time, automated databases that use specific criteria in determining if an IP is sending spam emails. Email blacklists are also known as DNS-based Blackhole Lists. There are a number of blacklists in the industry, including SpamCop, Spamhaus,...

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