GDPR Refresher: Is Your Business Compliant?

GDPR Refresher: Is Your Business Compliant?

By now we’re sure you’ve heard about the General Data Protection Regulation (GDPR) regulations that went into effect earlier this year.  While the policy was specifically designed under European laws, it still has impacted many US companies (specifically...
The Impact of the California Consumer Privacy Act

The Impact of the California Consumer Privacy Act

Following on the heels of the General Data Protection Regulation (GDPR) that went into effect in Europe and impacted all businesses that collect data on European customers, California passed similar regulations this past summer.  On June 28, 2018, the California...
Best Practices for Marketing Email Spam Testing

Best Practices for Marketing Email Spam Testing

If you’re an email marketer, then you understand that the end goal is to get your emails into the inboxes of your target audience.  To give yourself the best odds possible, you need a strong email spam testing strategy. If you’re an old hat at this, then...
How to Get Your Email Marketing Strategy Ready for Black Friday

How to Get Your Email Marketing Strategy Ready for Black Friday

November is in full swing which means Black Friday, November 23rd to be specific, is just around the corner.  Black Friday is traditionally the busiest shopping day of the year because it kicks off the holiday season with a four-day shopping marathon starting the...
5 Ways to Organically Grow Your Email List

5 Ways to Organically Grow Your Email List

For new businesses starting out, the allure of purchasing email lists is very tempting.  But as we’ve cautioned before, purchasing email lists is a dangerous business.  To ensure optimal results and protect your brand’s email reputation, you want to build...
How to Prepare Your Holiday Email Marketing for the Season

How to Prepare Your Holiday Email Marketing for the Season

As we round the corner and head towards the end of 2018, it’s time to get serious about your end of the year, holiday email marketing strategy.  Considering that, for many businesses, the holiday season spanning from early November to early January can be hugely...

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