5 Reasons to Never Buy Email Lists

5 Reasons to Never Buy Email Lists

With so many businesses looking to buy and sell their email lists, it’s no wonder that direct marketing has gotten a bad rap over the past few years.  While some of those lists that are being sold might advertise themselves as being an “opted-in...
The Benefits of Double Opt-in vs Single Opt-in

The Benefits of Double Opt-in vs Single Opt-in

As part of the CAN-SPAM Act, you must obtain permission from a user before emailing them. How you obtain their permission, via single opt-in or double opt-in, is a question each business must decide for themselves. Perhaps you’ve already answered this question,...
Email Strategies to Drive User Engagement

Email Strategies to Drive User Engagement

From television and radio to social media and digital marketing, there are so many ways for brands to connect with their target market these days. However, email marketing remains one of the top, and most effective, strategies brands continue to turn to in order to...
GDPR Refresher: Is Your Business Compliant?

GDPR Refresher: Is Your Business Compliant?

By now we’re sure you’ve heard about the General Data Protection Regulation (GDPR) regulations that went into effect earlier this year.  While the policy was specifically designed under European laws, it still has impacted many US companies (specifically...

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