Email Authentication

Email Seed Testing: Truth vs. Myth

Email Seed Testing: Truth vs. Myth

Over the course of the past couple of decades, email marketers have been pummeled with information and content on email list maintenance, email validation, and email seed testing. With so much information available online, it’s hard to decipher what’s true and what’s myth.

How To Use SPF To Protect Your Domain From Spoofing

How To Use SPF To Protect Your Domain From Spoofing

How To Use SPF To Protect Your Domain From Spoofing Many business owners are currently struggling to rebuild trust in their brand. This is because at one point or another, scammers have used their domain to scam many of their unsuspecting customers and subscribers....

5 Reasons to Never Buy Email Lists

5 Reasons to Never Buy Email Lists

With so many businesses looking to buy and sell their email lists, it's no wonder that direct marketing has gotten a bad rap over the past few years.  While some of those lists that are being sold might advertise themselves as being an "opted-in list", the reality is...

The Benefits of Double Opt-in vs Single Opt-in

The Benefits of Double Opt-in vs Single Opt-in

As part of the CAN-SPAM Act, you must obtain permission from a user before emailing them. How you obtain their permission, via single opt-in or double opt-in, is a question each business must decide for themselves. Perhaps you've already answered this question, but...

Email Strategies to Drive User Engagement

Email Strategies to Drive User Engagement

From television and radio to social media and digital marketing, there are so many ways for brands to connect with their target market these days. However, email marketing remains one of the top, and most effective, strategies brands continue to turn to in order to...

Email Reputation and Inbox Deliverability | Their Relationship Status

Email Reputation and Inbox Deliverability | Their Relationship Status

When it comes to your email reputation (or sender reputation) and your inbox deliverability performance, they have a bit of a long-term, co-dependent relationship together. Just like any relationship, sometimes their status is deemed "complicated" and other times they...

GDPR Refresher: Is Your Business Compliant?

GDPR Refresher: Is Your Business Compliant?

By now we're sure you've heard about the General Data Protection Regulation (GDPR) regulations that went into effect earlier this year.  While the policy was specifically designed under European laws, it still has impacted many US companies (specifically those that do...

The Impact of the California Consumer Privacy Act

The Impact of the California Consumer Privacy Act

Following on the heels of the General Data Protection Regulation (GDPR) that went into effect in Europe and impacted all businesses that collect data on European customers, California passed similar regulations this past summer.  On June 28, 2018, the California...

Mastering Email Deliverability 

Can be easier than you think