It goes without saying, but if your emails aren’t getting delivered, then your email marketing efforts are a massive waste of your company's time and money. Email deliverability is the number one metric we should all be driving to as email marketers. You’ve probably...
Email deliverability is more than just a buzzword marketers toss around. It's at the core of any successful marketing strategy. If your email deliverability rate is low, then chances are your marketing emails aren't reaching your target audience. It's time to crank...
If you're an email marketer, then you understand that the end goal is to get your emails into the inboxes of your target audience. To give yourself the best odds possible, you need a strong email spam testing strategy. If you're an old hat at this, then well done you...
You spend a lot of time researching topics, identifying keywords, and creating amazing marketing content. However, all the emails you send are useless if they don't reach the inboxes of your target audience. To make sure you land in the inbox every time, you need a...
November is in full swing which means Black Friday, November 23rd to be specific, is just around the corner. Black Friday is traditionally the busiest shopping day of the year because it kicks off the holiday season with a four-day shopping marathon starting the...
Just like with your health, the health of your email reputation depends on you to get a quarterly check-up...we mean, audit. To keep your email list in tip-top shape, you should schedule the time to perform a quarterly audit. Trust us, your email reputation will...
Your email marketing efforts are only successful if your target audience actually opens your magnificently designed creations and engages with them! But getting that 25-plus-percent email open rate gold standard can be more elusive than catching a Gyarados Pokemon!...
Being a successful email marketer in today's digital landscape is challenging --- with continually evolving regulations and changes in ISP requirements, ongoing learning is a must. Keeping up with all the changes, vocabulary, and best practices in email...
To help you get it right, we’ve put together our list of best practice tips and processes to improve your overall email deliverability rate and ensure that your marketing emails land at their desired location…..the inbox!
Can be easier than you think