The Impact of the California Consumer Privacy Act
Following on the heels of the General Data Protection Regulation (GDPR) that went into effect in Europe and impacted all businesses that collect data on European customers, California passed similar regulations this past summer. On June 28, 2018, the California...
How to Get Your Email Marketing Strategy Ready for Black Friday
November is in full swing which means Black Friday, November 23rd to be specific, is just around the corner. Black Friday is traditionally the busiest shopping day of the year because it kicks off the holiday season with a four-day shopping marathon starting the...
The Scary Truth: It’s Time for Your Quarterly Email Audit
Just like with your health, the health of your email reputation depends on you to get a quarterly check-up…we mean, audit. To keep your email list in tip-top shape, you should schedule the time to perform a quarterly audit. Trust us, your email reputation will...
Small Business Saturday is Coming — Get Ready!
November 24th, Small Business Saturday is just around the corner, so it’s time to start preparing! Knowing that more than 93 percent of Americans believe in supporting locally owned businesses and that more than $13billion was spent in 2017 for the event, you...
The Holiday Shopping Season is Here — Are You Ready?
The massive holiday shopping season of Black Friday, Small Business Saturday, and Cyber Monday represents a huge opportunity to lock in sales results for businesses and retailers. For many businesses, it also represents a quarter to half of their overall sales volume...