Do you realize that 25 percent of your current, active email list will die off this year? It's true! Creating strong email lists is a time-consuming effort, so don't let all that work go to waste! Instead of chalking these users up as gone forever, create new email...
Email List
The Benefits of Double Opt-in vs Single Opt-in
Jan 31, 2019
As part of the CAN-SPAM Act, you must obtain permission from a user before emailing them. How you obtain their permission, via single opt-in or double opt-in, is a question each business must decide for themselves. Perhaps you've already answered this question, but...
Email Strategies to Drive User Engagement
Jan 17, 2019
From television and radio to social media and digital marketing, there are so many ways for brands to connect with their target market these days. However, email marketing remains one of the top, and most effective, strategies brands continue to turn to in order to...
New Seeds Have Sprouted! Update Your Seed List
Dec 20, 2018
We've updated our seed list! To make sure you're using the most current seeds, login to the MailMonitor app and go to your Setup page. Copy the new list of seeds from Section 2 - Add Email Seeds. Don't forget to include your Key Email Seed in all of your tests too!...
GDPR Refresher: Is Your Business Compliant?
Nov 27, 2018
By now we're sure you've heard about the General Data Protection Regulation (GDPR) regulations that went into effect earlier this year. While the policy was specifically designed under European laws, it still has impacted many US companies (specifically those that do...
The Impact of the California Consumer Privacy Act
Nov 9, 2018
Following on the heels of the General Data Protection Regulation (GDPR) that went into effect in Europe and impacted all businesses that collect data on European customers, California passed similar regulations this past summer. On June 28, 2018, the California...
How to Get Your Email Marketing Strategy Ready for Black Friday
Nov 1, 2018
November is in full swing which means Black Friday, November 23rd to be specific, is just around the corner. Black Friday is traditionally the busiest shopping day of the year because it kicks off the holiday season with a four-day shopping marathon starting the...
The Scary Truth: It’s Time for Your Quarterly Email Audit
Oct 31, 2018
Just like with your health, the health of your email reputation depends on you to get a quarterly check-up...we mean, audit. To keep your email list in tip-top shape, you should schedule the time to perform a quarterly audit. Trust us, your email reputation will...
Small Business Saturday is Coming — Get Ready!
Oct 20, 2018
November 24th, Small Business Saturday is just around the corner, so it's time to start preparing! Knowing that more than 93 percent of Americans believe in supporting locally owned businesses and that more than $13billion was spent in 2017 for the event, you don't...
Mastering Email Deliverability
Can be easier than you think