The Benefits of Double Opt-in vs Single Opt-in
As part of the CAN-SPAM Act, you must obtain permission from a user before emailing them. How you obtain their permission, via single opt-in or double opt-in, is a question each business must decide for themselves. Perhaps you’ve already answered this question,...
Email Strategies to Drive User Engagement
From television and radio to social media and digital marketing, there are so many ways for brands to connect with their target market these days. However, email marketing remains one of the top, and most effective, strategies brands continue to turn to in order to...
New Seeds Have Sprouted! Update Your Seed List
We’ve updated our seed list! To make sure you’re using the most current seeds, login to the MailMonitor app and go to your Setup page. Copy the new list of seeds from Section 2 – Add Email Seeds. Don’t forget to include your Key Email Seed in...
GDPR Refresher: Is Your Business Compliant?
By now we’re sure you’ve heard about the General Data Protection Regulation (GDPR) regulations that went into effect earlier this year. While the policy was specifically designed under European laws, it still has impacted many US companies (specifically...
The Impact of the California Consumer Privacy Act
Following on the heels of the General Data Protection Regulation (GDPR) that went into effect in Europe and impacted all businesses that collect data on European customers, California passed similar regulations this past summer. On June 28, 2018, the California...