Email List

The Benefits of Double Opt-in vs Single Opt-in

The Benefits of Double Opt-in vs Single Opt-in

As part of the CAN-SPAM Act, you must obtain permission from a user before emailing them. How you obtain their permission, via single opt-in or double opt-in, is a question each business must decide for themselves. Perhaps you've already answered this question, but...

Email Strategies to Drive User Engagement

Email Strategies to Drive User Engagement

From television and radio to social media and digital marketing, there are so many ways for brands to connect with their target market these days. However, email marketing remains one of the top, and most effective, strategies brands continue to turn to in order to...

New Seeds Have Sprouted! Update Your Seed List

New Seeds Have Sprouted! Update Your Seed List

We've updated our seed list! To make sure you're using the most current seeds, login to the MailMonitor app and go to your Setup page. Copy the new list of seeds from Section 2 - Add Email Seeds. Don't forget to include your Key Email Seed in all of your tests too!...

GDPR Refresher: Is Your Business Compliant?

GDPR Refresher: Is Your Business Compliant?

By now we're sure you've heard about the General Data Protection Regulation (GDPR) regulations that went into effect earlier this year.  While the policy was specifically designed under European laws, it still has impacted many US companies (specifically those that do...

The Impact of the California Consumer Privacy Act

The Impact of the California Consumer Privacy Act

Following on the heels of the General Data Protection Regulation (GDPR) that went into effect in Europe and impacted all businesses that collect data on European customers, California passed similar regulations this past summer.  On June 28, 2018, the California...

How to Get Your Email Marketing Strategy Ready for Black Friday

How to Get Your Email Marketing Strategy Ready for Black Friday

November is in full swing which means Black Friday, November 23rd to be specific, is just around the corner.  Black Friday is traditionally the busiest shopping day of the year because it kicks off the holiday season with a four-day shopping marathon starting the...

The Scary Truth: It’s Time for Your Quarterly Email Audit

The Scary Truth: It’s Time for Your Quarterly Email Audit

Just like with your health, the health of your email reputation depends on you to get a quarterly check-up...we mean, audit.  To keep your email list in tip-top shape, you should schedule the time to perform a quarterly audit.  Trust us, your email reputation will...

Small Business Saturday is Coming — Get Ready!

Small Business Saturday is Coming — Get Ready!

November 24th, Small Business Saturday is just around the corner, so it's time to start preparing!  Knowing that more than 93 percent of Americans believe in supporting locally owned businesses and that more than $13billion was spent in 2017 for the event, you don't...

Mastering Email Deliverability 

Can be easier than you think