List Management Best Practices: Clean & healthy lists for a better deliverability
[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font_size=”20px” text_line_height=”1.6em” custom_padding=”||0px|||” global_colors_info=”{}”] Marketers who are searching for ways to improve their marketing ROI often overlook the benefits that come with email list management. This is because managing email lists take time and effort to accomplish as it […]
A Two-Step Guide to Keep your Email List Clean
[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font_size=”20px” text_line_height=”1.6em” custom_padding=”||0px|||” global_colors_info=”{}”] Quality is far more important than quantity in the world of email marketing. Although having many contacts in your email list is a good thing, inactive subscribers and invalid email addresses can lead to low […]
Make Your Email Marketing Great Again (Pt. 4): Avoid Spamtraps
[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font_size=”20px” text_line_height=”1.6em” custom_padding=”||0px|||” global_colors_info=”{}”] If there’s one thing that is true with the internet, it’s that spam will always be present. Spam can be found so long as people continue to browse online. In fact, spam has become such […]
Make Your Email Marketing Great Again (Pt. 3): Manage and Get Rid of Disposable Email Addresses
[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font_size=”20px” text_line_height=”1.6em” custom_padding=”||0px|||” global_colors_info=”{}”] If you’ve been doing email marketing for quite some time, then you’ve probably heard about a disposable email. You might have heard a fellow marketer talk about how they use a disposable address to send […]
Know if You Are in an IP Blocklist and How To Solve It
[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font_size=”20px” text_line_height=”1.6em” global_colors_info=”{}”] Countless businesses today rely on their email marketing efforts to communicate with customers and promote their products and services. What happens if they can’t continue marketing this way? One major obstacle that can put a halt […]
3 Steps To Keep Your Contact Lists Updated in ActiveCampaign
[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font_size=”20px” text_line_height=”1.6em” global_colors_info=”{}”] Businesses today that want to compete in their respective markets will need to have an email list at some point. With email marketing, you can start and nurture relationships with your prospects and customers to ultimately […]
All You Need to Know About Email Deliverability
[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font_size=”20px” text_line_height=”1.6em” global_colors_info=”{}”] Despite technological advancements, email remains among the most significant channels in a marketer’s toolkit. Therefore, email deliverability is an aspect that everyone who’s planning email campaigns should be on top of. Marketers devote many hours to […]
Emails Landing Into the Gmail Spam Folder? This Is How You Can Fix It
[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font_size=”20px” text_line_height=”1.6em” global_colors_info=”{}”] If you’re wondering why your email open rates have been low recently, there’s a good probability that your messages aren’t reaching the inboxes of your subscribers. For those using Gmail, the most common reason for this […]
Key to a Successful Email Marketing (Pt. 3): Get pass email firewalls
[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font_size=”20px” text_line_height=”1.6em” global_colors_info=”{}”] According to data from Statista, spam messages account for about 45% of email traffic in March 2021. During this analysis, they found that Russia had the biggest share of unsolicited spam emails garnering 23% of global […]
5 Email Re-Engagement Campaigns That Inspire
Do you realize that 25 percent of your current, active email list will die off this year? It’s true! Creating strong email lists is a time-consuming effort, so don’t let all that work go to waste! Instead of chalking these users up as gone forever, create new email re-engagement opportunities that will allow you to […]