From television and radio to social media and digital marketing, there are so many ways for brands to connect with their target market these days. However, email marketing remains one of the top, and most effective, strategies brands continue to turn to in order to...
With the new year kicking off, many marketing teams are busy creating new goals for the year ahead. While a number of the decisions being made will be based on internal business metrics, we think it's important to also consider how potential industry trends might...
In 2018, Google launched Gmail Add-ons, as a new way for developers to integrate their apps into Gmail. One of the biggest goals was to create an ecosystem with a security model where user information is only shared with a developer/company when a user takes a...
By now we're sure you've heard about the General Data Protection Regulation (GDPR) regulations that went into effect earlier this year. While the policy was specifically designed under European laws, it still has impacted many US companies (specifically those that do...
Following on the heels of the General Data Protection Regulation (GDPR) that went into effect in Europe and impacted all businesses that collect data on European customers, California passed similar regulations this past summer. On June 28, 2018, the California...
Phishing isn't a new tactic, nor is it something most email marketers would ever participate in. However, in today's cyber world, it's worth understanding and protecting against...after all, if it's perceived by your customers that a phishing incident has taken place,...
Can be easier than you think