From television and radio to social media and digital marketing, there are so many ways for brands to connect with their target market these days. However, email marketing remains one of the top, and most effective, strategies brands continue to turn to in order to...
Email Security
Our 2019 Predictions for Email Marketing
Jan 8, 2019
With the new year kicking off, many marketing teams are busy creating new goals for the year ahead. While a number of the decisions being made will be based on internal business metrics, we think it's important to also consider how potential industry trends might...
Make Way for the New Gmail API Policy
Dec 2, 2018
In 2018, Google launched Gmail Add-ons, as a new way for developers to integrate their apps into Gmail. One of the biggest goals was to create an ecosystem with a security model where user information is only shared with a developer/company when a user takes a...
GDPR Refresher: Is Your Business Compliant?
Nov 27, 2018
By now we're sure you've heard about the General Data Protection Regulation (GDPR) regulations that went into effect earlier this year. While the policy was specifically designed under European laws, it still has impacted many US companies (specifically those that do...
The Impact of the California Consumer Privacy Act
Nov 9, 2018
Following on the heels of the General Data Protection Regulation (GDPR) that went into effect in Europe and impacted all businesses that collect data on European customers, California passed similar regulations this past summer. On June 28, 2018, the California...
Phishing 101: What it is and How to Protect Your Company
Jul 15, 2018
Phishing isn't a new tactic, nor is it something most email marketers would ever participate in. However, in today's cyber world, it's worth understanding and protecting against...after all, if it's perceived by your customers that a phishing incident has taken place,...
Mastering Email Deliverability
Can be easier than you think