Optimize Your Email Strategy for Cyber Monday
It’s that time of the year again. Time for family friends to come together, eat, visit….oh yes, and SHOP! While Black Friday is still a staple of the Holiday Shopping Season, Cyber Monday has made its mark as a true contender as well. Now is the time to...
Email Blacklisting 101
We are living in an age where effective direct marketing has become a continually changing and growing challenge. With so many brands looking to be heard and consumers become super savvy, marketers seek new ways to be heard above all the inbox noise. In this...
Email List Cleaning Services 101
Email marketing can be a walk on a minefield if you come unprepared. Thresholds for bounced emails, unsubscribe requests and spam complaints are set by Internet Service Providers (ISPs), corporate email protection services and anti-spam groups. If your email campaign...
First Things First – Email Authentication
So you’ve scheduled a new offer for potential customers and you think you’ll be getting great conversions on these emails. But just when you hit your dashboard to monitor the results, you see a very different picture – you notice that a lot of your emails never got...
Seed Updates and Additions
We have added Rogers.com, a large Canadian ISP, to our seed list and deliverability tracking reports. Also, due to a cable company acquisition, our Optimum seeds are now Charter addresses. All additions can be downloaded within your MailMonitor account. If you...