Make Way for the New Gmail API Policy

Make Way for the New Gmail API Policy

In 2018, Google launched Gmail Add-ons, as a new way for developers to integrate their apps into Gmail.  One of the biggest goals was to create an ecosystem with a security model where user information is only shared with a developer/company when a user takes a...
The Holiday Shopping Season is Here — Are You Ready?

The Holiday Shopping Season is Here — Are You Ready?

The massive holiday shopping season of Black Friday, Small Business Saturday, and Cyber Monday represents a huge opportunity to lock in sales results for businesses and retailers.  For many businesses, it also represents a quarter to half of their overall sales volume...
Videos in Email Marketing: Is It a Do or a Don’t?

Videos in Email Marketing: Is It a Do or a Don’t?

Using videos in email marketing isn’t new, but many businesses have avoided the practice for a variety of reasons.  With so many tools and resources available for recording and editing, it’s now much easier and far more cost effective of an endeavor for...
Just What Is SNDS Anyway?

Just What Is SNDS Anyway?

We’ve received a lot of questions around SNDS lately and feel now is a great time to review what it stands for, what it does, and why it’s important to your email marketing process. The Microsoft/Outlook Smart Network Data Services (SNDS) is a free service...

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