Videos in Email Marketing: Is It a Do or a Don’t?

Videos in Email Marketing: Is It a Do or a Don’t?

Using videos in email marketing isn’t new, but many businesses have avoided the practice for a variety of reasons.  With so many tools and resources available for recording and editing, it’s now much easier and far more cost effective of an endeavor for...
Time to Revive Sleeping Customers on Your Email List

Time to Revive Sleeping Customers on Your Email List

As the holiday season fast approaches, marketers everywhere are beginning the annual task of planning and preparing for their various email campaigns.  One of the tasks typically tackled during this preparation is creating a plan to re-engage inactive or sleeping...
Just What Is SNDS Anyway?

Just What Is SNDS Anyway?

We’ve received a lot of questions around SNDS lately and feel now is a great time to review what it stands for, what it does, and why it’s important to your email marketing process. The Microsoft/Outlook Smart Network Data Services (SNDS) is a free service...
Things You Need to Know About Google AMP

Things You Need to Know About Google AMP

In February, Google announced that it is incorporating its Accelerated Mobile Pages (AMP) initiative into Gmail in order to offer a better experience to mobile email users.  The open-source initiative was initially designed to make websites, ads and other online...

MailMonitor: State of the Company

State of the Company from MailMonitor: It is with a heavy heart that we need to inform our customers that our Founder, Jay Wadley, has passed away.  His passing has taken us all by surprise and has left many of us with a profound sense of sorrow. While Jay has served...