Spam Testing Is Crucial to Your Email Marketing Success

Spam Testing Is Crucial to Your Email Marketing Success

Spam Testing Is Crucial To Your Email Marketing Success Email marketing remains powerful and effective for running a successful online business. But, many businesses are not getting the desired results from their email marketing campaigns. This is due to poor...
5 Reasons to Never Buy Email Lists

5 Reasons to Never Buy Email Lists

With so many businesses looking to buy and sell their email lists, it’s no wonder that direct marketing has gotten a bad rap over the past few years.  While some of those lists that are being sold might advertise themselves as being an “opted-in...
The Benefits of Double Opt-in vs Single Opt-in

The Benefits of Double Opt-in vs Single Opt-in

As part of the CAN-SPAM Act, you must obtain permission from a user before emailing them. How you obtain their permission, via single opt-in or double opt-in, is a question each business must decide for themselves. Perhaps you’ve already answered this question,...