The Benefits of Double Opt-in vs Single Opt-in

The Benefits of Double Opt-in vs Single Opt-in

As part of the CAN-SPAM Act, you must obtain permission from a user before emailing them. How you obtain their permission, via single opt-in or double opt-in, is a question each business must decide for themselves. Perhaps you’ve already answered this question,...
Marketing Email Deliverability Tips for Success

Marketing Email Deliverability Tips for Success

Email deliverability is more than just a buzzword marketers toss around.  It’s at the core of any successful marketing strategy.  If your email deliverability rate is low, then chances are your marketing emails aren’t reaching your target audience....
Best Practices for Marketing Email Spam Testing

Best Practices for Marketing Email Spam Testing

If you’re an email marketer, then you understand that the end goal is to get your emails into the inboxes of your target audience.  To give yourself the best odds possible, you need a strong email spam testing strategy. If you’re an old hat at this, then...
How to Build a Strong Email Deliverability Strategy

How to Build a Strong Email Deliverability Strategy

You spend a lot of time researching topics, identifying keywords, and creating amazing marketing content.  However, all the emails you send are useless if they don’t reach the inboxes of your target audience.  To make sure you land in the inbox every time, you...
How to Get Your Email Marketing Strategy Ready for Black Friday

How to Get Your Email Marketing Strategy Ready for Black Friday

November is in full swing which means Black Friday, November 23rd to be specific, is just around the corner.  Black Friday is traditionally the busiest shopping day of the year because it kicks off the holiday season with a four-day shopping marathon starting the...