The Importance of Email Reputation Management
Email reputation is one of the most important scores for an email marketer. The easiest way to think of it is as the credit score for your company’s email marketing — the higher your score, the more likely you’ll be rewarded by having your email...
Sowing the Seeds of Email: The Hows and Whys Around Email Seed Lists
For marketers, creating and sending emails comes with two goals: Get the email to land in your target audience’s inbox, and Get your target audience to act on your email (preferably in a positive manner and not ‘unsubscribe’) In the beginning, the...
Take Your Email Marketing Strategy Out of the Gate Like a Boss in 2018
A new year means a new chance to tell your story and make a splash with your email marketing strategy! In order to come out of the gate strong and end up in the Winner’s Circle in 2018, it’s time to reflect on your wins and loses of 2017, take stock of...
MailMonitor Spam Tracking: The Tools You Need to Optimize Email Authentication
Email spams are common – these unsolicited messages are responsible for deteriorating the overall experience of subscribers and defaming email marketing as a whole. The worst part about them is that they are often unavoidable and are repetitive disruptions for end...
Preview and Rate Marketing Emails Before Sending
Let’s be honest here – how many times have you discovered, after sending out marketing emails to your subscribers, an embarrassing typo or that you completely missed out on inserting a link to a button? Happens to the best of email marketers out there! What might seem...