Know What’s Happening With Your Emails With Open Tracking

know whats happening with your emails with open tracking - mailmonitor

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Inbox Deliverability Has a New Look

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Best Practices for Marketing Email Spam Testing

If you’re an email marketer, then you understand that the end goal is to get your emails into the inboxes of your target audience.  To give yourself the best odds possible, you need a strong email spam testing strategy. If you’re an old hat at this, then well done you — this should be a […]

The Importance of Email Reputation Management

Email reputation is one of the most important scores for an email marketer.  The easiest way to think of it is as the credit score for your company’s email marketing — the higher your score, the more likely you’ll be rewarded by having your email delivered to the inboxes of your target audience.  However, if […]

Sowing the Seeds of Email: The Hows and Whys Around Email Seed Lists

For marketers, creating and sending emails comes with two goals: Get the email to land in your target audience’s inbox, and Get your target audience to act on your email (preferably in a positive manner and not ‘unsubscribe’) In the beginning, the process was pretty straightforward:  create an email, spell-check the email, send the email, […]

Take Your Email Marketing Strategy Out of the Gate Like a Boss in 2018

A new year means a new chance to tell your story and make a splash with your email marketing strategy!  In order to come out of the gate strong and end up in the Winner’s Circle in 2018, it’s time to reflect on your wins and loses of 2017, take stock of what tools you have […]

MailMonitor Spam Tracking: The Tools You Need to Optimize Email Authentication

Email spams are common – these unsolicited messages are responsible for deteriorating the overall experience of subscribers and defaming email marketing as a whole.  The worst part about them is that they are often unavoidable and are repetitive disruptions for end users. While most of these email spam messages are overtly commercial in nature, there […]

Preview and Rate Marketing Emails Before Sending

Let’s be honest here – how many times have you discovered, after sending out marketing emails to your subscribers, an embarrassing typo or that you completely missed out on inserting a link to a button? Happens to the best of email marketers out there! What might seem like a harmless little mistake can cost you a […]

Reputation Tracking – Why is it Important for You?

In our recent blogs, we have been talking about the ways in which email marketers can stay away from the recipient’s dreaded spam folder. This week, let’s touch on another essential way in which you can avoid getting your messages from being marked spam: Reputation Tracking. Reputation tracking, also commonly referred to as Sender Reputation […]

An Introductory Guide to Spam Traps

What Are Spam Traps? Spam traps are used by blacklist and inbox providers to detect and catch malicious email senders. It is common for legitimate senders to find themselves becoming a victim of spam traps unclean email data, inappropriate subject lines and poor practices for email list acquisition. Spam traps will look like an authentic email address […]