Reputation Management

DMARC: What You Need to Know about DMARC as an Email Marketer

DMARC: What You Need to Know about DMARC as an Email Marketer

DMARC: Everything You Need To Know About DMARC As An Email Marketer If you are looking to take your email marketing to the next level then you need to be able to stand out from the pack. You need to appear real and genuine. And to do that, you need an extra layer of...

How to Check Your Sender Reputation

How to Check Your Sender Reputation

While keeping a watchful eye on traditional email marketing metrics, such as open, bounce, and click-through rates, are important for measuring your marketing performance, the metric that can have the biggest impact on your campaign performance is one that is often...

Email Reputation and Inbox Deliverability | Their Relationship Status

Email Reputation and Inbox Deliverability | Their Relationship Status

When it comes to your email reputation (or sender reputation) and your inbox deliverability performance, they have a bit of a long-term, co-dependent relationship together. Just like any relationship, sometimes their status is deemed "complicated" and other times they...

The Scary Truth: It’s Time for Your Quarterly Email Audit

The Scary Truth: It’s Time for Your Quarterly Email Audit

Just like with your health, the health of your email reputation depends on you to get a quarterly check-up...we mean, audit.  To keep your email list in tip-top shape, you should schedule the time to perform a quarterly audit.  Trust us, your email reputation will...

How to Manage Your Email Reputation

How to Manage Your Email Reputation

If you aren't tracking your email reputation, then you should be!  Your email reputation is one of the most important scores for an email marketer to monitor. What is your email reputation (also referred to as your sender reputation or sender score)?  Glad you asked!...

5 Ways to Organically Grow Your Email List

5 Ways to Organically Grow Your Email List

For new businesses starting out, the allure of purchasing email lists is very tempting.  But as we've cautioned before, purchasing email lists is a dangerous business.  To ensure optimal results and protect your brand's email reputation, you want to build your email...

Just What Is SNDS Anyway?

Just What Is SNDS Anyway?

We've received a lot of questions around SNDS lately and feel now is a great time to review what it stands for, what it does, and why it's important to your email marketing process. The Microsoft/Outlook Smart Network Data Services (SNDS) is a free service that...

Could Your Sender Reputation be Impacting Landing in Inboxes?

Could Your Sender Reputation be Impacting Landing in Inboxes?

As marketers, we often focus on creating the perfect email and spend a great deal of our time monitoring the click-through and open rates of those emails.  While creating catchy content and tracking performance are both important, the most important goal, and sadly,...

Mastering Email Deliverability 

Can be easier than you think