DMARC: Everything You Need To Know About DMARC As An Email Marketer If you are looking to take your email marketing to the next level then you need to be able to stand out from the pack. You need to appear real and genuine. And to do that, you need an extra layer of...
While keeping a watchful eye on traditional email marketing metrics, such as open, bounce, and click-through rates, are important for measuring your marketing performance, the metric that can have the biggest impact on your campaign performance is one that is often...
When it comes to your email reputation (or sender reputation) and your inbox deliverability performance, they have a bit of a long-term, co-dependent relationship together. Just like any relationship, sometimes their status is deemed "complicated" and other times they...
Just like with your health, the health of your email reputation depends on you to get a quarterly check-up...we mean, audit. To keep your email list in tip-top shape, you should schedule the time to perform a quarterly audit. Trust us, your email reputation will...
If you aren't tracking your email reputation, then you should be! Your email reputation is one of the most important scores for an email marketer to monitor. What is your email reputation (also referred to as your sender reputation or sender score)? Glad you asked!...
For new businesses starting out, the allure of purchasing email lists is very tempting. But as we've cautioned before, purchasing email lists is a dangerous business. To ensure optimal results and protect your brand's email reputation, you want to build your email...
We've received a lot of questions around SNDS lately and feel now is a great time to review what it stands for, what it does, and why it's important to your email marketing process. The Microsoft/Outlook Smart Network Data Services (SNDS) is a free service that...
Several clients have asked recently about feedback loops, so we thought we would take this opportunity to explain what email feedback loops are and how they work. What is an Email Feedback Loop? A feedback loop (FBL) is a service offered by many of the larger ISPs. ...
As marketers, we often focus on creating the perfect email and spend a great deal of our time monitoring the click-through and open rates of those emails. While creating catchy content and tracking performance are both important, the most important goal, and sadly,...
Can be easier than you think