How to Check Your Sender Reputation
While keeping a watchful eye on traditional email marketing metrics, such as open, bounce, and click-through rates, are important for measuring your marketing performance, the metric that can have the biggest impact on your campaign performance is one that is often...
Email Reputation and Inbox Deliverability | Their Relationship Status
When it comes to your email reputation (or sender reputation) and your inbox deliverability performance, they have a bit of a long-term, co-dependent relationship together. Just like any relationship, sometimes their status is deemed “complicated” and...
The Scary Truth: It’s Time for Your Quarterly Email Audit
Just like with your health, the health of your email reputation depends on you to get a quarterly check-up…we mean, audit. To keep your email list in tip-top shape, you should schedule the time to perform a quarterly audit. Trust us, your email reputation will...
How to Manage Your Email Reputation
If you aren’t tracking your email reputation, then you should be! Your email reputation is one of the most important scores for an email marketer to monitor. What is your email reputation (also referred to as your sender reputation or sender score)? Glad you...
5 Ways to Organically Grow Your Email List
For new businesses starting out, the allure of purchasing email lists is very tempting. But as we’ve cautioned before, purchasing email lists is a dangerous business. To ensure optimal results and protect your brand’s email reputation, you want to build...