How to Manage Your Email Reputation
If you aren’t tracking your email reputation, then you should be! Your email reputation is one of the most important scores for an email marketer to monitor. What is your email reputation (also referred to as your sender reputation or sender score)? Glad you...
5 Ways to Organically Grow Your Email List
For new businesses starting out, the allure of purchasing email lists is very tempting. But as we’ve cautioned before, purchasing email lists is a dangerous business. To ensure optimal results and protect your brand’s email reputation, you want to build...
Just What Is SNDS Anyway?
We’ve received a lot of questions around SNDS lately and feel now is a great time to review what it stands for, what it does, and why it’s important to your email marketing process. The Microsoft/Outlook Smart Network Data Services (SNDS) is a free service...
What is an Email Feedback Loop?
Several clients have asked recently about feedback loops, so we thought we would take this opportunity to explain what email feedback loops are and how they work. What is an Email Feedback Loop? A feedback loop (FBL) is a service offered by many of the larger ISPs. ...
Could Your Sender Reputation be Impacting Your Ability to Land in the Inbox?
As marketers, we often focus on creating the perfect email and spend a great deal of our time monitoring the click-through and open rates of those emails. While creating catchy content and tracking performance are both important, the most important goal, and sadly,...