Could Your Sender Reputation be Impacting Landing in Inboxes?

Could Your Sender Reputation be Impacting Landing in Inboxes?

As marketers, we often focus on creating the perfect email and spend a great deal of our time monitoring the click-through and open rates of those emails.  While creating catchy content and tracking performance are both important, the most important goal, and sadly,...
Reputation Tracking – Why is it Important for You?

Reputation Tracking – Why is it Important for You?

In our recent blogs, we have been talking about the ways in which email marketers can stay away from the recipient’s dreaded spam folder. This week, let’s touch on another essential way in which you can avoid getting your messages from being marked spam: Reputation...
SNDS Tracking and Automation

SNDS Tracking and Automation

Microsoft provides a fantastic amount of data through their SNDS program (Smart Network Data Services) that can help marketers responsibly monitor their sending reputation to Hotmail / Outlook.com email addresses. That should include just about everyone sending an...