Just What Is SNDS Anyway?

Just What Is SNDS Anyway?

We’ve received a lot of questions around SNDS lately and feel now is a great time to review what it stands for, what it does, and why it’s important to your email marketing process. The Microsoft/Outlook Smart Network Data Services (SNDS) is a free service...
Could Your Sender Reputation be Impacting Landing in Inboxes?

Could Your Sender Reputation be Impacting Landing in Inboxes?

As marketers, we often focus on creating the perfect email and spend a great deal of our time monitoring the click-through and open rates of those emails.  While creating catchy content and tracking performance are both important, the most important goal, and sadly,...
Reputation Tracking – Why is it Important for You?

Reputation Tracking – Why is it Important for You?

In our recent blogs, we have been talking about the ways in which email marketers can stay away from the recipient’s dreaded spam folder. This week, let’s touch on another essential way in which you can avoid getting your messages from being marked spam: Reputation...
Email Authentication Next Steps – DMARC

Email Authentication Next Steps – DMARC

DMARC (Domain-based Message Authentication, Reporting & Conformance) can be regarded as the latest advancement in email authentication. However, since it is not as convenient as SPF (Sender Policy Framework) and DKIM (Domain Keys Identified Mail), we believe it is...