Reputation Management

Reputation Tracking – Why is it Important for You?

Reputation Tracking – Why is it Important for You?

In our recent blogs, we have been talking about the ways in which email marketers can stay away from the recipient’s dreaded spam folder. This week, let’s touch on another essential way in which you can avoid getting your messages from being marked spam: Reputation...

Email Authentication Next Steps – DMARC

Email Authentication Next Steps – DMARC

DMARC (Domain-based Message Authentication, Reporting & Conformance) can be regarded as the latest advancement in email authentication. However, since it is not as convenient as SPF (Sender Policy Framework) and DKIM (Domain Keys Identified Mail), we believe it is...

First Things First – Email Authentication

First Things First – Email Authentication

So you’ve scheduled a new offer for potential customers and you think you’ll be getting great conversions on these emails. But just when you hit your dashboard to monitor the results, you see a very different picture – you notice that a lot of your emails never got...

SNDS Tracking and Automation

SNDS Tracking and Automation

Microsoft provides a fantastic amount of data through their SNDS program (Smart Network Data Services) that can help marketers responsibly monitor their sending reputation to Hotmail / Outlook.com email addresses. That should include just about everyone sending an...