5 Reasons to Never Buy Email Lists
With so many businesses looking to buy and sell their email lists, it’s no wonder that direct marketing has gotten a bad rap over the past few years. While some of those lists that are being sold might advertise themselves as being an “opted-in...
How to Get Your Email Marketing Strategy Ready for Black Friday
November is in full swing which means Black Friday, November 23rd to be specific, is just around the corner. Black Friday is traditionally the busiest shopping day of the year because it kicks off the holiday season with a four-day shopping marathon starting the...
The Scary Truth: It’s Time for Your Quarterly Email Audit
Just like with your health, the health of your email reputation depends on you to get a quarterly check-up…we mean, audit. To keep your email list in tip-top shape, you should schedule the time to perform a quarterly audit. Trust us, your email reputation will...
9 Elements of an Effective Email Marketing Strategy
If you’re in business, chances are you send emails on a regular basis. And if you want to be successful and have your emails work for you, then you need an email marketing strategy. Are you having a hard time justifying your investment into your email efforts? ...
Email List Management 101
One of the core pillars of today’s marketing strategies is email marketing. In order to be successful, you first need to an email list to market and send emails to. Whether you’re an email marketing newbie or a seasoned vet, email list management is at...