Email Blacklisting 101
We are living in an age where effective direct marketing has become a continually changing and growing challenge. With so many brands looking to be heard and consumers become super savvy, marketers seek new ways to be heard above all the inbox noise. In this...Preview and Rate Marketing Emails Before Sending
Let’s be honest here – how many times have you discovered, after sending out marketing emails to your subscribers, an embarrassing typo or that you completely missed out on inserting a link to a button? Happens to the best of email marketers out there! What might seem...How to Measure Email Campaign Engagement
One of the most critical questions every email marketer faces is: “Am I creating strong email campaign engagement?” While you can simply go to your dashboard and review the open rates, click through rates and bounce rates of your email campaigns and newsletters, what...How and Why to Establish an Email Deliverability Audit
Are you worried about your email strategies? Is there uncertainty around the effectiveness of your messages or even worse, are you sure your emails are even reaching the intended recipients? The answer to all these questions is simple: In order to be sure, you need...
5 Reasons to Never Buy Email Lists
With so many businesses looking to buy and sell their email lists, it’s no wonder that direct marketing has gotten a bad rap over the past few years. While some of those lists that are being sold might advertise themselves as being an “opted-in...