Spam Filters: How They Work Statistics show that people send approximately 14.5 billion spam messages every day. This assumes that 45% of email messages that are sent out daily end up as spam. Are you are a business owner? Do you rely on email marketing to reach your...
With so many businesses looking to buy and sell their email lists, it's no wonder that direct marketing has gotten a bad rap over the past few years. While some of those lists that are being sold might advertise themselves as being an "opted-in list", the reality is...
November is in full swing which means Black Friday, November 23rd to be specific, is just around the corner. Black Friday is traditionally the busiest shopping day of the year because it kicks off the holiday season with a four-day shopping marathon starting the...
Just like with your health, the health of your email reputation depends on you to get a quarterly check-up...we mean, audit. To keep your email list in tip-top shape, you should schedule the time to perform a quarterly audit. Trust us, your email reputation will...
If you're in business, chances are you send emails on a regular basis. And if you want to be successful and have your emails work for you, then you need an email marketing strategy. Are you having a hard time justifying your investment into your email efforts? Do...
One of the core pillars of today's marketing strategies is email marketing. In order to be successful, you first need to an email list to market and send emails to. Whether you're an email marketing newbie or a seasoned vet, email list management is at the core of...
Email spams are common – these unsolicited messages are responsible for deteriorating the overall experience of subscribers and defaming email marketing as a whole. The worst part about them is that they are often unavoidable and are repetitive disruptions for end...
We are living in an age where effective direct marketing has become a continually changing and growing challenge. With so many brands looking to be heard and consumers become super savvy, marketers seek new ways to be heard above all the inbox...
Let’s be honest here – how many times have you discovered, after sending out marketing emails to your subscribers, an embarrassing typo or that you completely missed out on inserting a link to a button? Happens to the best of email marketers out there! What might seem...
Can be easier than you think