5 Reasons to Never Buy Email Lists

5 Reasons to Never Buy Email Lists

With so many businesses looking to buy and sell their email lists, it’s no wonder that direct marketing has gotten a bad rap over the past few years.  While some of those lists that are being sold might advertise themselves as being an “opted-in...
Email Strategies to Drive User Engagement

Email Strategies to Drive User Engagement

From television and radio to social media and digital marketing, there are so many ways for brands to connect with their target market these days. However, email marketing remains one of the top, and most effective, strategies brands continue to turn to in order to...
Make Way for the New Gmail API Policy

Make Way for the New Gmail API Policy

In 2018, Google launched Gmail Add-ons, as a new way for developers to integrate their apps into Gmail.  One of the biggest goals was to create an ecosystem with a security model where user information is only shared with a developer/company when a user takes a...

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