Make Way for the New Gmail API Policy

Make Way for the New Gmail API Policy

In 2018, Google launched Gmail Add-ons, as a new way for developers to integrate their apps into Gmail.  One of the biggest goals was to create an ecosystem with a security model where user information is only shared with a developer/company when a user takes a...
Marketing Email Deliverability Tips for Success

Marketing Email Deliverability Tips for Success

Email deliverability is more than just a buzzword marketers toss around.  It’s at the core of any successful marketing strategy.  If your email deliverability rate is low, then chances are your marketing emails aren’t reaching your target audience....
GDPR Refresher: Is Your Business Compliant?

GDPR Refresher: Is Your Business Compliant?

By now we’re sure you’ve heard about the General Data Protection Regulation (GDPR) regulations that went into effect earlier this year.  While the policy was specifically designed under European laws, it still has impacted many US companies (specifically...
How to Build a Strong Email Deliverability Strategy

How to Build a Strong Email Deliverability Strategy

You spend a lot of time researching topics, identifying keywords, and creating amazing marketing content.  However, all the emails you send are useless if they don’t reach the inboxes of your target audience.  To make sure you land in the inbox every time, you...
How to Get Your Email Marketing Strategy Ready for Black Friday

How to Get Your Email Marketing Strategy Ready for Black Friday

November is in full swing which means Black Friday, November 23rd to be specific, is just around the corner.  Black Friday is traditionally the busiest shopping day of the year because it kicks off the holiday season with a four-day shopping marathon starting the...

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