How to Check Your Sender Reputation
While keeping a watchful eye on traditional email marketing metrics, such as open, bounce, and click-through rates, are important for measuring your marketing performance, the metric that can have the biggest impact on your campaign performance is one that is often...
5 Email Re-Engagement Campaigns That Inspire
Do you realize that 25 percent of your current, active email list will die off this year? It’s true! Creating strong email lists is a time-consuming effort, so don’t let all that work go to waste! Instead of chalking these users up as gone forever,...
10 Ways to Keep Your Email Engagement Fresh and Optimized
Email Marketing continues to be one of the strongest, most trusted, ways for marketers and businesses to reach new customers and stay engaged with current customers. If executed with purpose, personalized email engagements campaigns, are the most effective outlet for...
5 Reasons to Never Buy Email Lists
With so many businesses looking to buy and sell their email lists, it’s no wonder that direct marketing has gotten a bad rap over the past few years. While some of those lists that are being sold might advertise themselves as being an “opted-in...
Email Strategies to Drive User Engagement
From television and radio to social media and digital marketing, there are so many ways for brands to connect with their target market these days. However, email marketing remains one of the top, and most effective, strategies brands continue to turn to in order to...