Tips and Resources

Knowledge database: How to interpret spam filter scores

Knowledge database: How to interpret spam filter scores

It’s time to put on our referee hats and take a look at those Spam filter scores. First of all, let’s talk about the term: Spam Filter Scores. To put it simple, this score is determined by the number of emails that land either in your inbox compared to the number of...

Email Seed Testing: Truth vs. Myth

Email Seed Testing: Truth vs. Myth

Over the course of the past couple of decades, email marketers have been pummeled with information and content on email list maintenance, email validation, and email seed testing. With so much information available online, it’s hard to decipher what’s true and what’s myth.

How to Check Your Sender Reputation

How to Check Your Sender Reputation

While keeping a watchful eye on traditional email marketing metrics, such as open, bounce, and click-through rates, are important for measuring your marketing performance, the metric that can have the biggest impact on your campaign performance is one that is often...

5 Reasons to Never Buy Email Lists

5 Reasons to Never Buy Email Lists

With so many businesses looking to buy and sell their email lists, it's no wonder that direct marketing has gotten a bad rap over the past few years.  While some of those lists that are being sold might advertise themselves as being an "opted-in list", the reality is...

Email Strategies to Drive User Engagement

Email Strategies to Drive User Engagement

From television and radio to social media and digital marketing, there are so many ways for brands to connect with their target market these days. However, email marketing remains one of the top, and most effective, strategies brands continue to turn to in order to...

Mastering Email Deliverability 

Can be easier than you think