Test the Email Deliverability and Spam Score of Your SendGrid Campaign

Test the Email Deliverability and Spam Score of Your SendGrid Campaign - mailmonitor

[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font_size=”20px” text_line_height=”1.6em” global_colors_info=”{}”]

Email marketing remains one of the top tools in the world to promote businesses through digital means. Using various email solutions, email marketers can ensure that they stay connected with the right audience throughout the customer journey. In fact, email can let you put your brand in the forefront even in a saturated market.

The challenge here is that taking on a full email program manually can take a lot of time and hard work. Email marketing without using the right online solutions can also be extremely inefficient. This is where products like Twilio SendGrid come in.

SendGrid can help marketers run their email marketing campaigns by providing tools to improve email deliverability, manage campaigns, handle transactional emails, and more.

Let’s take a closer look at what SendGrid can do for you.

[/et_pb_text][et_pb_text _builder_version=”4.17.4″ text_font=”Montserrat||||||||” text_font_size=”20px” text_line_height=”1.6em” header_font=”glamour||||||||” header_text_color=”#222225″ header_line_height=”1.6em” header_2_font=”|700|||||||” header_2_text_color=”#222225″ header_2_line_height=”1.6em” header_3_font=”Montserrat|700|||||||” header_3_text_color=”#f9a334″ header_3_font_size=”20px” header_3_line_height=”1.6em” header_4_font=”glamour||||||||” header_4_text_color=”#F9A334″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]

What is SendGrid?

SendGrid has experienced huge boosts in popularity ever since it was introduced in 2009. It is an email marketing solution that provides support for marketers that want to enhance their email experiences.

Marketers, developers, and CEOs alike can use SendGrid emails in their businesses to help them achieve their marketing goals. It offers a unique selling proposition to company leaders today as the platform goes the extra mile by providing features that are not readily available elsewhere.

One of the main strengths of SendGrid is the ability to deliver transactional emails automatically. Another benefit is SendGrid’s amazing customer support and guidance. Users could even make their own custom solutions using its API.

Some of the main elements SendGrid marketing campaigns can get with the platform are:

    • Responsive emails that can be used anywhere to promote businesses
    • Solid API customizations
    • Access to high-volume email marketing campaigns
    • In-depth reports to obtain insights on email deliverability and performance
    • Easy access to SMS marketing tools
    • Transactional emails can be automatically delivered
    • Offers a high amount of support and expert help

[/et_pb_text][et_pb_text _builder_version=”4.17.4″ text_font=”Montserrat||||||||” text_font_size=”20px” text_line_height=”1.6em” header_font=”glamour||||||||” header_text_color=”#222225″ header_line_height=”1.6em” header_2_font=”|700|||||||” header_2_text_color=”#222225″ header_2_line_height=”1.6em” header_3_font=”Montserrat|700|||||||” header_3_text_color=”#f9a334″ header_3_font_size=”20px” header_3_line_height=”1.6em” header_4_font=”glamour||||||||” header_4_text_color=”#F9A334″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]

Benefits of Using SendGrid Campaigns

The main reason why people use SendGrid is because of its feature that allows for improved campaign deliverability, scalability, and reliability.

Businesses looking for help with regard to their transaction emails can depend on SendGrid. The cloud-based email delivery platform can be used to manage emails while remaining compliant with anti-spam regulations.

SendGrid also lets you manage other email types such as friend requests, sign-up confirmations, shipping notifications, and email newsletters. Furthermore, you can leverage features for internet service provider (ISP) monitoring, feedback loop management, and email authentication.

The platform is also readily CAN-SPAM compliant, which means that you have a better chance of avoiding spam traps and spam filters. For analytics, you can check data regarding the open rate and performance of your links here.

Additionally, Twilio SendGrid can let marketers and developers create the best emails for marketing their products and services online. Having all emails delivered via the same platform can let you skip the need to acquire details from multiple sources while ensuring a more seamless email program.

[/et_pb_text][et_pb_text _builder_version=”4.17.4″ text_font=”Montserrat||||||||” text_font_size=”20px” text_line_height=”1.6em” header_font=”glamour||||||||” header_text_color=”#222225″ header_line_height=”1.6em” header_2_font=”|700|||||||” header_2_text_color=”#222225″ header_2_line_height=”1.6em” header_3_font=”Montserrat|700|||||||” header_3_text_color=”#f9a334″ header_3_font_size=”20px” header_3_line_height=”1.6em” header_4_font=”glamour||||||||” header_4_text_color=”#F9A334″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]

Email Testing With SendGrid for Marketing Campaigns

Email testing with SendGrid can provide users with a robust way to carry out pre-send testing of their emails. Included here are features for in-app spam testing, link validation, and inbox rendering previews.

These previews let you see how an email would look across various email service providers, spam filters, and devices before you click send.

  • Spam test: This test on SendGrid lets you learn how the email you send will perform against the top B2C and B2B spam filters today.
  • Link validation test: This type of test will analyze all of your links in an email to make sure that they are valid. It scans for domain reputation, vital metadata, broken links, and redirects if any are present.
  • Inbox rendering test: The test will show you how your email will render and appear on various devices and inbox providers.

To test your email, you’ll need to do the following:

  1. Within the code editor, head to the Settings tab and then scroll down.

2. Select the “Test Your Email” from the dropdown to expand the available testing options

3. Underneath the option of sending a test email, you can see an option labeled as “Email Testing.” From there, click “Create Test” to set up a test.

4. Upon opening a new test, you can choose what type of tests you wish to run. You can do this by clicking on the checkboxes to the kind of test you want. Keep in mind that email testing credits aren’t deducted with link validation tests.

5. If you’ve decided to go with an inbox rendering test, you can choose the clients and browsers you want to include in the results. Check the appropriate box for each one and then click the “Run Test” button.

6. Your test in SendGrid should start and your results will appear momentarily. You can find your test results on the tab labeled “View Test Results.”

7. From this tab, you can click the links, spam, or inbox tabs to see all of the information for the test.

[/et_pb_text][et_pb_text _builder_version=”4.17.4″ text_font=”Montserrat||||||||” text_font_size=”20px” text_line_height=”1.6em” header_font=”glamour||||||||” header_text_color=”#222225″ header_line_height=”1.6em” header_2_font=”|700|||||||” header_2_text_color=”#222225″ header_2_line_height=”1.6em” header_3_font=”Montserrat|700|||||||” header_3_text_color=”#13067A” header_3_font_size=”20px” header_3_line_height=”1.6em” header_4_font=”glamour||||||||” header_4_text_color=”#F9A334″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]

How SendGrid Helps You Improve Your Deliverability Rate

Businesses that leverage email marketing know that their success depends on getting their messages to the inbox of their target audience. That’s why the email delivery rate is the most vital metric that email programs should prioritize.

Although there’s no single guarantee for email deliverability, you can use platforms like SendGrid that provide tools needed to optimize your inbox placement rates.

SendGrid can be used to improve deliverability through the following:

  • Optimization of your IP address setup with regards to monthly sending volume
  • Providing users with advanced plans with dedicated IP addresses
  • The ability to easily introduce new IPs to an account
  • Get on track with the Automated IP Warmup tool
  • Automatic signup and notifications for major ISP feedback loops to allow senders to remove complainers immediately
  • Prevent spoofing and phishing with SPF and DKIM authentication
  • Quick and easy domain and IP address authentication process with reverse DNS
  • Access to branded links that increase trust and email deliverability
  • Account protection including user setup for colleagues
  • Reports on reputation score let users quickly pinpoint email deliverability issues
  • Email validation and bounce management features that let users maintain proper email list hygiene
  • Domain and IP address blacklist monitoring to ensure smooth email deliveries
  • Access to industry-leading engagement and deliverability analytics

In essence, SendGrid can help email marketers improve their deliverability by letting them see how their delivery affects their email engagement and what they can do to set up a solid email program moving forward.

[/et_pb_text][et_pb_text _builder_version=”4.17.4″ text_font=”Montserrat||||||||” text_font_size=”20px” text_line_height=”1.6em” header_font=”glamour||||||||” header_text_color=”#2F76F6″ header_line_height=”1.6em” header_2_font=”|700|||||||” header_2_text_color=”#222225″ header_2_line_height=”1.6em” header_3_font=”Montserrat|800|||||||” header_3_text_color=”#f9a334″ header_3_font_size=”21px” header_3_line_height=”1.6em” header_4_font=”glamour||||||||” header_4_text_color=”#F9A334″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]

SendGrid Utilizes AI to Maximize Email Marketing Deliverability

Besides the methods on how SendGrid helps with improving email deliverability, it also uses artificial intelligence (AI) to maximize it.

SendGrid customers will experience an enhanced sending experience with the help of their AI system since it regularly adapts to the changing rules of internet service providers. Both small and large companies can get better delivery rates using their Adaptive Communication Engine (ACE).

One of the newest capabilities offered by ACE is its neural protection, which helps email marketers avoid deliverability mistakes by leveraging the power of neural networks. This advanced technology uses a multi-layered network monitoring approach to identify problems that would cause ISPs to investigate.

Besides helping keep sender reputation intact, neural protection also analyzes outgoing emails to pinpoint substandard message sending patterns. It does this by using machine learning (ML) that inspects the techniques that ISPs use to monitor and penalize senders.

Using the ACE technology of SendGrid, you can harness the capabilities of neural networks together with machine learning to keep email recipients and contacts close. With ACE, you can have greater confidence knowing that your email deliverability is continually being monitored and improved by advanced artificial intelligence.

[/et_pb_text][et_pb_text _builder_version=”4.17.4″ text_font=”Montserrat||||||||” text_font_size=”20px” text_line_height=”1.6em” header_font=”glamour||||||||” header_text_color=”#2F76F6″ header_line_height=”1.6em” header_2_font=”|700|||||||” header_2_text_color=”#222225″ header_2_line_height=”1.6em” header_3_font=”Montserrat|800|||||||” header_3_text_color=”#f9a334″ header_3_font_size=”21px” header_3_line_height=”1.6em” header_4_font=”glamour||||||||” header_4_text_color=”#F9A334″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]

Conclusion

With email marketing continuing to rise as one of the best methods of advertising online, it’s only reasonable for marketers to ensure that they have the right tools at their disposal to have a higher chance of success.

SendGrid provides businesses with everything they need to improve their email programs. Users on the platform can take advantage of a unique customer communications solution that can meet their needs in various stages of their company’s growth.

What makes SendGrid even better is that it employs numerous support engineers and delivery experts compared to other email providers. This allows them to continue delivering excellent email and communication tools to their customers.

Performing a test on SendGrid allows marketers to enhance the deliverability of their email campaigns by letting them know how their delivery impacts their email engagement while providing in-depth data on what they can do to address their delivery problems.

[/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_font_size=”20px” text_line_height=”1.6em” header_text_color=”#222225″ header_3_font=”Montserrat||||||||” header_3_text_color=”#222225″ header_3_line_height=”1.6em” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]

MailMonitor is compatible with your favorite email marketing tools. Improve your campaigns’ results with our monitoring and testing features.

[/et_pb_text][et_pb_button button_url=”https://www.mailmonitor.com/schedule-demo” url_new_window=”on” button_text=”Get a FREE Demo” button_alignment=”center” disabled_on=”off|off|off” _builder_version=”4.17.4″ _module_preset=”default” custom_button=”on” button_text_size=”18px” button_text_color=”#ffffff” button_border_width=”0px” button_letter_spacing=”0px” button_font=”Montserrat|600|||||||” button_use_icon=”off” animation_style=”slide” animation_direction=”top” hover_enabled=”0″ custom_css_main_element=”text-transform: none !important” global_colors_info=”{}” button_bg_enable_color=”off” button_bg_use_color_gradient=”on” button_bg_color_gradient_stops=”#f9a978 0%|#ef7d73 67%” sticky_enabled=”0″][/et_pb_button][/et_pb_column][/et_pb_row][/et_pb_section]

Facebook
Twitter
LinkedIn
Pinterest