How To Run an Email Spam Checker for Excellent Deliverability

How To Run an Email Spam Checker for Excellent Deliverability - mailmonitor

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Using an email spam checker prevents your emails from going into the recipients’ spam folders. You don’t want to waste your energy, time, and money just to find out that your emails are going to waste.

Not only that but Digital Commerce 360 reported that many consumers already delete emails before even opening them. Imagine how much higher this number would be if your emails can’t even reach their inbox!

To avoid facing spam issues, we’ll discuss below how to perform a deliverability test to increase your chance of getting read.

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What is an Email Spam Checker?

Before getting to the steps of performing a deliverability test, let’s briefly talk about what a spam checker is.

It’s a service that screens your emails using spam filters to detect problems like inappropriate content. The service has spam checkers that flag any potential problems. When it finds issues, it presents a spam score, so you can see how your emails will perform.

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The Benefits of Using an Email Spam Checker

Using a spam checker helps you avoid common errors that negatively impact your marketing efforts. The following are common reasons why you need to use the tool.

Email Deliverability Improvement

When we say email deliverability, we don’t just mean the percentage of emails delivered. It’s also the rate of emails going to inboxes. The difference between being delivered and not getting in the inbox is significantly important. You can achieve a high delivery rate, but your emails may be arriving in the spam folder, which lowers your chance of getting read.

This is why it’s crucial to make sure you get all your emails to the recipient’s inbox. Using a spam checker is the most effective way to do so.

Safe From Email Blacklisting

Email blacklisting is a practice of determining an IP address linked to spam content. It then blocks the content sent from these IP addresses from reaching inboxes.

If the system sees your emails as spam, you will be blacklisted. This will harm your email deliverability and quality.

According to data from Talos, the daily global spam email rate is at 84.21% as of May 2021. This means that there is only a low rate of legitimate emails being sent, around 15.79%. If you base that by volume, spam emails are over 200 billion, while legitimate ones are only 36.50 billion.

Considering the data above, you don’t want to be an addition to the more than 200 billion spam emails. Your aim should be contributing to the increase of legitimate ones. To do that, review your content with the help of the spam checker and make sure there are no suspicious elements. Once your content is good, you will have confidence that you will not get blacklisted and your emails will reach inboxes.

Increase in Email Reputation

Creating an email doesn’t only mean focusing on the copy, call to action, and template. It also means checking email domains, sender scores, blacklists, and other technical elements. These are significant factors that affect your email reputation. With the help of the checker, you can easily identify issues and fix them using the guidelines that the tool provides.

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How to Perform an Email Deliverability Test

Performing an email deliverability test is easy, and you can do it in a few ways:

  • Running through a simple mail transfer protocol server
  • Sending the test from an email marketing tool’s server
  • Running an email seed list test

However, we recommend using the seed list test as this method provides an opportunity to thoroughly check the areas that can cause spam problems.

What is an email seed list? It’s a list containing test email addresses for monitoring deliverability. The addresses included are usually from major email service providers like Yahoo, Gmail, or AOL.

The email addresses you can include could be your co-workers, family members, and friends. Add at least five addresses to your list. It’s helpful to create a list of people using different providers and devices.

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How to Run a Seed List Test

You can run this test using an email service provider like Gmail or an email marketing tool. If you opt for the latter, most services already have a seed list ready for you. You will only copy and paste the list and click a button to start the test.

Note: Make sure to never paste the list to the CC or BCC field as the test will not work.

You may also get an incomplete result on your first test. That’s fine. You can run the test again with the same content.

Getting the Results

Spam filters don’t provide detailed information about why your emails fail, for example. This is because the system prevents spammers from knowing which areas to work on. You may only see a “pass” or “fail” score.

What you can do here is to review your content, domain, and IP address reputation to see where you can tweak. Always follow the best email practices, such as avoiding spam language and balancing texts and images to be on the right track.

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The Takeaway

Making sure that you’re getting your emails to inboxes with the help of an email spam checker is always better than sending them straight away. You will have a higher chance of getting them read and won’t waste your marketing efforts.

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We have solutions to help email marketers understand the performance of their campaigns and access helpful insights on their email deliverability.

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