10 Best Strategies to Grow Your Email List
From Dead-Weight to Lead: Strategies To Get Back Inactive Users
I Pronounce You Brand and Client: Engage With Your Users Like Never Before
List Management Best Practices: How to Protect your Sender Reputation and Deliverability
List Management Best Practices: Clean & healthy lists for a better deliverability
A Two-Step Guide to Keep your Email List Clean
5 Email Re-Engagement Campaigns That Inspire
Do you realize that 25 percent of your current, active email list will die off this year? It’s true! Creating strong email lists is a time-consuming effort, so don’t let all that work go to waste! Instead of chalking these users up as gone forever, create new email re-engagement opportunities that will allow you to […]
5 Reasons to Never Buy Email Lists
With so many businesses looking to buy and sell their email lists, it’s no wonder that direct marketing has gotten a bad rap over the past few years. While some of those lists that are being sold might advertise themselves as being an “opted-in list“, the reality is that they’re not. And even if a customer […]
Email Feedback Loops: Everything You Need to Know
What are Email Feedback Loops? Email Feedback Loops (FBL) is a dedicated service offered by some of the leading ISPs that will report back complaints to senders in the event of a subscriber hitting the spam or junk button in their inbox. This service helps senders in keeping a clean email list. The main aim of the […]
The Benefits of Double Opt-in vs Single Opt-in
As part of the CAN-SPAM Act, you must obtain permission from a user before emailing them. How you obtain their permission, via single opt-in or double opt-in, is a question each business must decide for themselves. Perhaps you’ve already answered this question, but now, as you are conducting your quarterly email audit, you find yourself wondering […]