Email Seed Testing: Truth vs. Myth

Over the course of the past couple of decades, email marketers have been pummeled with information and content on email list maintenance, email validation, and email seed testing. With so much information available online, it’s hard to decipher what’s true and what’s myth.

Not Everyone Looks Good in Black — Especially Your Email Campaigns

Black is a classic fashion look that pretty much everyone looks good in.  However, as a marketer, black, as in being blacklisted, isn’t a color you want to find your emails dressed in. After you’ve put all that time and hard work into an email campaign, the last thing you want to discover is that […]