If you’re looking to grow your business, you know that email marketing is one of the best ways to do so. After all, it’s fast, effective and gives you the chance to interact with your customers on a daily basis. However, not many businesses are successful in growing their email list.
That’s why we’ve put together 10 effective strategies that can help you grow your email list. From increasing your open rates and engagement to finding the best ways to get customer loyalty and your target audience to opt in for your newsletter. Let’s take a look at these email marketing strategies and best practices to see how you can grow your email list too.
1. Create a growth-hacking plan
The first marketing strategy you should consider to growi your email list is creating a growth-hacking plan. This will help you identify the biggest challenges you’re facing, and it will also tell you what you optimize your email marketing efforts and deliver effective email marketing campaigns.
You can start your plan by analyzing your email list growth rate and opt in channels. This will help you find out how your email list growth rate has behaved over time and from which channels you get more newsletter sign-ups.
With this information you can create or follow new strategies that fit your brand’s and user’s need and start planning lead generation campaigns for the channels that work the best for you
2. Build a sales funnel for your business
A great way to grow your email list is creating a sales funnel for your business. It consists of a series of steps that get your visitors to choose a specific product and end up buying it. The most common types are lead generation, sales and membership funnels.
You can start by building your funnel to increase your email subscribers and open rates. There are many email marketing tools available that can help you with this.
The reason why you should focus on this marketing practice is because is a great way to get your website visitors to sign up for your email list, which will help you grow your email list in the long term.
Once you’ve built your funnel and increased your open rates, it’s time to add new content and create a regular email sequence to get more newsletter signups and increase your database.
3. Email list optimization
Automated emails
One of the best practices to build an email list is by using automation. This is because you can use automation to send the right email in just the right time for your audience.
Sending automated emails is a great email marketing strategy for getting new subscribers and personalizing the emails they receive through list segmentation. You can start by identifying your lead magnets and create a sequence with relevant content that might interest your subscribers.
Email personalization
A simple way to personalize your emails is by including your subscribers’ names in the subject line or at the start of the email with a greeting. Personalization isn’t just about opening rates — it’s also about delivering the right content to the right subscribers. If you use personalization, your clients are more likely to open it.
You can ask for a first name during pop-ups and email signup forms for this purpose. Using data from your emails to personalize future email campaigns is also a valid strategy. For example, if you send out a welcome email and notice that a certain percentage of subscribers didn’t open the email, you can add a follow-up message that addresses their interests. Other types of data you can use to create a more personalized experience include subscriber demographic information, purchase history, and behavioural data.
List segmentation
Segmenting your lists can result in higher open rates, click rates, and increased revenue. It’s also easy to do if you already have email automation tools- some of the most common ways to segment include demographics and web history.
Demographic segmentation includes things like age, gender, location, and family status. Web history can be used to group people who visit a certain page on your site (e.g. a product page) or who click on certain types of content (e.g. blog posts about DIY projects).
Segmenting your list will make sure that your subscribers only receive emails that are relevant to them. This improves engagement and conversions. To segment your list, you can use email marketing tools like MailChimp, ActiveCampaign, or Klaviyo.
4. Offer exclusive content to your list
Another email marketing strategy to increase your open rates, click through rate, engagement and email list is by offering exclusive content to your clients.
By offering exclusive content to your target audience, you’ll be able to build a stronger relationship with them and lead them to buy and or promote your products.
While offering exclusive content to your list, it’s important that you show your appreciation to your clients. You can do this by sending thank you emails and follow up emails to make them know that they’re important for your brand.
5. Survey your subscribers
More than helping you grow your lists, this strategy will help you build a better relationship with your subscribers.
When you ask your clients for their opinion, you’re making them know that what they have to say matters. People like to feel important, relevant, and listened to by their favorite brands.
In general, it’s important that you ask your email clients how they feel about your product or service and make them know that your team is working on creating the best experience for them.
By making your current clients happy you will then have them promoting your brand for free and recommending your product/service to their friends and family or through their social media profiles.
6. Welcome bundle to grow your list
A welcome bundle is a freebie that you can offer to your list. Offering free content and bonuses to your subscribers is one of the best ways to grow your email list. This is because it gives you the opportunity to show your readers that you appreciate them and get them to sign up for your newsletter.
You can start by creating a welcome bundle that includes an eBook, an e-course, or a guide. By doing so, you’ll be able to provide your subscribers with useful content that they can use.
Moreover, when they receive this content, they’ll see how grateful you are and how you appreciate their time. This will help you build a great relationship with them, which will give you the opportunity to grow a good quality and healthy email list in the long run.
7. Ask your current subscribers to share your content
When you’re trying to grow your email list, it’s important that you ask your current subscribers to share your content. There are many ways to do this, such as asking them to share your posts on their social media accounts, asking them to like your posts.
One of the best ways to get this done is by doing giveaways or posting social media content that create lots of interactions. Another way is to give your clients a freebie or a special deal in exchange of a feedback or content share.
8. Give useful and relevant content to your audience
It is critical for your brand that you post content that’s useful to your audience. One of the best ways to do this is by creating a blog post that includes helpful information about your product or hot topics on the market. You can also schedule webinars, courses or workshops that include exclusive content or offers for the participants.
Another way to create relevant content for your subscribers is through an eBook. An eBook is a guide that teaches your readers how to do something. It can include tutorials, lists or step-by-step guides.
Offering an eBook is a content marketing strategy widely used nowadays because it greatly fulfills 2 email marketing purposes. It helps you deliver relevant content to your audience and also get more subscribers.
The best way to use your eBooks to increase your email list is by having a dedicated landing page for them and creating opt in forms so you can build an email list from scratch with new subscribers that are exclusively interested in this topic. Once you’ve done this, you can send automated emails that go along the same lines of the eBook.
9. Video marketing
Another great way to grow your email list is by using video marketing. Videos are increasingly popular in email marketing campaigns. More than 80% of businesses use them, and video consumption is growing every year. People love videos and they increase engagement with very little investment on the marketer’s part.
Most viewers say that if a video they liked was shared with them via social media or email, they will share it too – this can help your campaign reach even more people by getting their attention quickly and easily.
You can start by creating short videos that include product demonstrations, the benefits of using it or testimonials from other clients and incorporate them into your social media campaigns to boost email signups and get new subscribers.
10. Contests and giveaways
Contests, giveaways, and sweepstakes can lead to high engagement and conversion rates. That makes them the most lucrative forms of engagement in content marketing. And the only real cost is what you’re giving away and what you put into the marketing campaign, which means higher ROI.
You can even leverage referrals with giveaways. Almost 95% of people will immediately share a giveaway or sweepstakes as soon as they enter and over 62% will do it so their friend has more chances to win too. To start your giveaway off on a positive note with valuable insights about your business’s success rate, you should create an engaging landing page first and then posting on social media for email list signups and referral campaigns.
Conclusion
Growing your email list is not only about reaching as many people as possible, but reaching the right people. If you don’t focus on your target audience and possible leads, you will only be building an email list full of ungaged subcribers.
The most effective way to grow your list is by creating innovative marketing campaigns to get new people interested in your content that can be relevant for your brand.
They key email marketing tips you should keep in mind when trying to grow your list are:
- Posting content in social media can help you share an email signup form with a wider audience
- Videomarketing is at the order of the day, specially with short videos. Posting shorts in TikTok, Youtube or Instagram will help you create interest in potential customers, so these marketing channels should not only be taken into consideration but also optimized.
- Without email optimization, even if there was growth in open rates or click rates, it would be meaningless because this data won’t provide any significant changes for future interactions. With the right strategy and approach your email list will a show significant growth from day one.
- Offering a free eBook helps you get more subscribers and also deliver relevant content to your audience. Create a landing page that asks visitors for their contact information in order for them to have the opportunity of subscribing. Then you can you can send automated emails tailored around the content they’re interested in.
Sending the right email marketing campaigns to the right people will help you build an email list that’s healthy and relevant for your brand. With this, you’ll be able to boost your campaign performance, conversion rate and ROI.
