Blog
How to Check Your Sender Reputation
While keeping a watchful eye on traditional email marketing metrics, such as open, bounce, and click-through rates, are important for measuring your marketing performance, the metric that can have the biggest impact on your campaign performance is one that is often...
7 Ways to Improve Email Deliverability
It goes without saying, but if your emails aren’t getting delivered, then your email marketing efforts are a massive waste of your company's time and money. Email deliverability is the number one metric we should all be driving to as email marketers. You’ve probably...
5 Email Re-Engagement Campaigns That Inspire
Do you realize that 25 percent of your current, active email list will die off this year? It's true! Creating strong email lists is a time-consuming effort, so don't let all that work go to waste! Instead of chalking these users up as gone forever, create new email...
10 Ways to Keep Your Email Engagement Fresh and Optimized
Email Marketing continues to be one of the strongest, most trusted, ways for marketers and businesses to reach new customers and stay engaged with current customers. If executed with purpose, personalized email engagements campaigns, are the most effective outlet for...
5 Reasons to Never Buy Email Lists
With so many businesses looking to buy and sell their email lists, it's no wonder that direct marketing has gotten a bad rap over the past few years. While some of those lists that are being sold might advertise themselves as being an "opted-in list", the reality is...
Email Feedback Loops: Everything You Need to Know
What are Email Feedback Loops? Email Feedback Loops (FBL) is a dedicated service offered by some of the leading ISPs that will report back complaints to senders in the event of a subscriber hitting the spam or junk button in their inbox. This service helps senders in...
The Benefits of Double Opt-in vs Single Opt-in
As part of the CAN-SPAM Act, you must obtain permission from a user before emailing them. How you obtain their permission, via single opt-in or double opt-in, is a question each business must decide for themselves. Perhaps you've already answered this question, but...
Email Strategies to Drive User Engagement
From television and radio to social media and digital marketing, there are so many ways for brands to connect with their target market these days. However, email marketing remains one of the top, and most effective, strategies brands continue to turn to in order to...
Our 2019 Predictions for Email Marketing
With the new year kicking off, many marketing teams are busy creating new goals for the year ahead. While a number of the decisions being made will be based on internal business metrics, we think it's important to also consider how potential industry trends might...
7 Tips to Boost Newsletter Engagement
Could your email newsletters be hurting your business? According to Litmus, approximately 51 percent of users unsubscribe from newsletters that they don't find visually appealing. When it comes to email marketing, there are two paths to marketers focus on: 1) getting...
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