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Get Ready — Small Business Saturday is Coming!

Get Ready — Small Business Saturday is Coming!

November 24th, Small Business Saturday is just around the corner, so it's time to start preparing!  Knowing that more than 93 percent of Americans believe in supporting locally owned businesses and that more than $13billion was spent in 2017 for the event, you don't...

Email List Management 101

Email List Management 101

One of the core pillars of today's marketing strategies is email marketing.  In order to be successful, you first need to an email list to market and send emails to.  Whether you're an email marketing newbie or a seasoned vet, email list management is at the core of...

How to Manage Your Email Reputation

How to Manage Your Email Reputation

If you aren't tracking your email reputation, then you should be!  Your email reputation is one of the most important scores for an email marketer to monitor. What is your email reputation (also referred to as your sender reputation or sender score)?  Glad you asked!...

5 Ways to Organically Grow Your Email List

5 Ways to Organically Grow Your Email List

For new businesses starting out, the allure of purchasing email lists is very tempting.  But as we've cautioned before, purchasing email lists is a dangerous business.  To ensure optimal results and protect your brand's email reputation, you want to build your email...

Videos in Marketing Emails: Is It a Do or a Don’t?

Videos in Marketing Emails: Is It a Do or a Don’t?

Using videos in email marketing isn't new, but many businesses have avoided the practice for a variety of reasons.  With so many tools and resources available for recording and editing, it's now much easier and far more cost effective of an endeavor for businesses of...

Ready to Give Your Marketing Email Open Rates a Boost?

Ready to Give Your Marketing Email Open Rates a Boost?

Your email marketing efforts are only successful if your target audience actually opens your magnificently designed creations and engages with them!  But getting that 25-plus-percent email open rate gold standard can be more elusive than catching a Gyarados Pokemon!...

How to Improve Brand Loyalty with Trigger Emails

How to Improve Brand Loyalty with Trigger Emails

With so many solid, well-loved brands competing for inbox space, it's more imperative than ever to stand out.  So how do you turn the tables in your favor and grab the attention of your target audience? Brand loyalty is a huge factor that can make the difference in...

How to Prepare Your Email Marketing for the Holiday Season

How to Prepare Your Email Marketing for the Holiday Season

As we round the corner and head towards the end of 2018, it's time to get serious about your end of the year, holiday email marketing strategy.  Considering that, for many businesses, the holiday season spanning from early November to early January can be hugely...

Winning the Email Marketing Game

Winning the Email Marketing Game

As we prepare to enter the holiday season, we think now would be a great time to review winning strategies for standard marketing email types.  Most marketing strategies include the email basics in their arsenals: welcome emails, abandoned cart emails, holiday or...

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