Blog
Make Way for the New Gmail API Policy
In 2018, Google launched Gmail Add-ons, as a new way for developers to integrate their apps into Gmail. One of the biggest goals was to create an ecosystem with a security model where user information is only shared with a developer/company when a user takes a...
Marketing Email Deliverability Tips for Success
Email deliverability is more than just a buzzword marketers toss around. It's at the core of any successful marketing strategy. If your email deliverability rate is low, then chances are your marketing emails aren't reaching your target audience. It's time to crank...
GDPR Refresher: Is Your Business Compliant?
By now we're sure you've heard about the General Data Protection Regulation (GDPR) regulations that went into effect earlier this year. While the policy was specifically designed under European laws, it still has impacted many US companies (specifically those that do...
How to Increase Email Subscriber Engagement
Building organic email lists and developing ways to increase email subscriber engagement are huge tasks for email marketers. But do you realize how important creating and protecting your sender reputation is to user engagement? If the Internet Service Providers...
The Impact of the California Consumer Privacy Act
Following on the heels of the General Data Protection Regulation (GDPR) that went into effect in Europe and impacted all businesses that collect data on European customers, California passed similar regulations this past summer. On June 28, 2018, the California...
Best Practices for Marketing Email Spam Testing
If you're an email marketer, then you understand that the end goal is to get your emails into the inboxes of your target audience. To give yourself the best odds possible, you need a strong email spam testing strategy. If you're an old hat at this, then well done you...
How to Build a Strong Email Deliverability Strategy
You spend a lot of time researching topics, identifying keywords, and creating amazing marketing content. However, all the emails you send are useless if they don't reach the inboxes of your target audience. To make sure you land in the inbox every time, you need a...
How to Get Your Email Marketing Strategy Ready for Black Friday
November is in full swing which means Black Friday, November 23rd to be specific, is just around the corner. Black Friday is traditionally the busiest shopping day of the year because it kicks off the holiday season with a four-day shopping marathon starting the...
The Scary Truth: It’s Time for Your Quarterly Email Audit
Just like with your health, the health of your email reputation depends on you to get a quarterly check-up...we mean, audit. To keep your email list in tip-top shape, you should schedule the time to perform a quarterly audit. Trust us, your email reputation will...
9 Elements of an Effective Email Marketing Strategy
If you're in business, chances are you send emails on a regular basis. And if you want to be successful and have your emails work for you, then you need an email marketing strategy. Are you having a hard time justifying your investment into your email efforts? Do...
Try Mail Monitor FREE for 14-days
Get started in minutes with no obligation and no cancellation fees.
Try MailMonitor FREE for 14-days
Get started in minutes with no obligation and no cancellation fees.