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5 Reasons to Never Buy Email Lists

5 Reasons to Never Buy Email Lists

With so many businesses looking to buy and sell their email lists, it's no wonder that direct marketing has gotten a bad rap over the past few years.  While some of those lists that are being sold might advertise themselves as being an "opted-in list", the reality is...

The Benefits of Double Opt-in vs Single Opt-in

The Benefits of Double Opt-in vs Single Opt-in

As part of the CAN-SPAM Act, you must obtain permission from a user before emailing them. How you obtain their permission, via single opt-in or double opt-in, is a question each business must decide for themselves. Perhaps you've already answered this question, but...

Email Strategies to Drive User Engagement

Email Strategies to Drive User Engagement

From television and radio to social media and digital marketing, there are so many ways for brands to connect with their target market these days. However, email marketing remains one of the top, and most effective, strategies brands continue to turn to in order to...

New Seeds Have Sprouted!

New Seeds Have Sprouted!

We've updated our seed list! To make sure you're using the most current seeds, login to the MailMonitor app and go to your Setup page. Copy the new list of seeds from Section 2 - Add Email Seeds. Don't forget to include your Key Email Seed in all of your tests too!...

Make Way for the New Gmail API Policy

Make Way for the New Gmail API Policy

In 2018, Google launched Gmail Add-ons, as a new way for developers to integrate their apps into Gmail.  One of the biggest goals was to create an ecosystem with a security model where user information is only shared with a developer/company when a user takes a...

Marketing Email Deliverability Tips for Success

Marketing Email Deliverability Tips for Success

Email deliverability is more than just a buzzword marketers toss around.  It's at the core of any successful marketing strategy.  If your email deliverability rate is low, then chances are your marketing emails aren't reaching your target audience. It's time to crank...

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