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10 Ways to Keep Your Email Engagement Fresh and Optimized
Email Marketing continues to be one of the strongest, most trusted, ways for marketers and businesses to reach new customers and stay engaged with current customers. If executed with purpose, personalized email engagements campaigns, are the most effective outlet for...
5 Reasons to Never Buy Email Lists
With so many businesses looking to buy and sell their email lists, it's no wonder that direct marketing has gotten a bad rap over the past few years. While some of those lists that are being sold might advertise themselves as being an "opted-in list", the reality is...
Email Feedback Loops: Everything You Need to Know
What are Email Feedback Loops? Email Feedback Loops (FBL) is a dedicated service offered by some of the leading ISPs that will report back complaints to senders in the event of a subscriber hitting the spam or junk button in their inbox. This service helps senders in...
The Benefits of Double Opt-in vs Single Opt-in
As part of the CAN-SPAM Act, you must obtain permission from a user before emailing them. How you obtain their permission, via single opt-in or double opt-in, is a question each business must decide for themselves. Perhaps you've already answered this question, but...
Email Strategies to Drive User Engagement
From television and radio to social media and digital marketing, there are so many ways for brands to connect with their target market these days. However, email marketing remains one of the top, and most effective, strategies brands continue to turn to in order to...
7 Tips to Boost Newsletter Engagement
Could your email newsletters be hurting your business? According to Litmus, approximately 51 percent of users unsubscribe from newsletters that they don't find visually appealing. When it comes to email marketing, there are two paths to marketers focus on: 1) getting...
New Seeds Have Sprouted!
We've updated our seed list! To make sure you're using the most current seeds, login to the MailMonitor app and go to your Setup page. Copy the new list of seeds from Section 2 - Add Email Seeds. Don't forget to include your Key Email Seed in all of your tests too!...
Email Reputation and Inbox Deliverability — Their Relationship Status
When it comes to your email reputation (or sender reputation) and your inbox deliverability performance, they have a bit of a long-term, co-dependent relationship together. Just like any relationship, sometimes their status is deemed "complicated" and other times they...
Make Way for the New Gmail API Policy
In 2018, Google launched Gmail Add-ons, as a new way for developers to integrate their apps into Gmail. One of the biggest goals was to create an ecosystem with a security model where user information is only shared with a developer/company when a user takes a...
Marketing Email Deliverability Tips for Success
Email deliverability is more than just a buzzword marketers toss around. It's at the core of any successful marketing strategy. If your email deliverability rate is low, then chances are your marketing emails aren't reaching your target audience. It's time to crank...
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