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Email Strategies to Drive User Engagement

Email Strategies to Drive User Engagement

From television and radio to social media and digital marketing, there are so many ways for brands to connect with their target market these days. However, email marketing remains one of the top, and most effective, strategies brands continue to turn to in order to...

New Seeds Have Sprouted!

New Seeds Have Sprouted!

We've updated our seed list! To make sure you're using the most current seeds, login to the MailMonitor app and go to your Setup page. Copy the new list of seeds from Section 2 - Add Email Seeds. Don't forget to include your Key Email Seed in all of your tests too!...

Make Way for the New Gmail API Policy

Make Way for the New Gmail API Policy

In 2018, Google launched Gmail Add-ons, as a new way for developers to integrate their apps into Gmail.  One of the biggest goals was to create an ecosystem with a security model where user information is only shared with a developer/company when a user takes a...

Marketing Email Deliverability Tips for Success

Marketing Email Deliverability Tips for Success

Email deliverability is more than just a buzzword marketers toss around.  It's at the core of any successful marketing strategy.  If your email deliverability rate is low, then chances are your marketing emails aren't reaching your target audience. It's time to crank...

GDPR Refresher: Is Your Business Compliant?

GDPR Refresher: Is Your Business Compliant?

By now we're sure you've heard about the General Data Protection Regulation (GDPR) regulations that went into effect earlier this year.  While the policy was specifically designed under European laws, it still has impacted many US companies (specifically those that do...

The Impact of the California Consumer Privacy Act

The Impact of the California Consumer Privacy Act

Following on the heels of the General Data Protection Regulation (GDPR) that went into effect in Europe and impacted all businesses that collect data on European customers, California passed similar regulations this past summer.  On June 28, 2018, the California...

Best Practices for Marketing Email Spam Testing

Best Practices for Marketing Email Spam Testing

If you're an email marketer, then you understand that the end goal is to get your emails into the inboxes of your target audience.  To give yourself the best odds possible, you need a strong email spam testing strategy. If you're an old hat at this, then well done you...

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