MailMonitor can show when emails were delivered to each ISP. Monitoring your email delivery helps determine if there is an issue with an ISP throttling (some ISPs will opt to delay the delivery of emails to your list when the volume passes a certain threshold).
Every email marketer needs to understand ISP throttling and email delivery length in order to make sure that their messages are effectively delivered to the target recipients. In-depth discussions of these ideas and several tactics that can raise email delivery rates are covered in this blog post.
Email Delivery Duration:
The time it takes for an email to get from the sender’s server to the recipient’s inbox is referred to as the email delivery duration. The size of the email, the sender’s server speed, the recipient’s email service provider, and the speed of the recipient’s internet connection can all affect how long it takes for an email to arrive.
The majority of email service providers aim to send emails shortly after they are sent.
Emails can, however, occasionally take longer to arrive, especially if they include huge attachments if the sender’s server is having problems.
ISP Throttling:
Throttling by internet service providers (ISPs) is the practice of reducing internet speeds for particular kinds of online activity. ISPs may stifle internet speeds for a number of reasons, such as network overload, bandwidth restrictions, and to give some traffic types priority over others.
To prevent spam emails from swamping their networks, ISPs frequently impose speed limits on internet traffic. ISPs may employ a number of strategies, such as IP address blacklisting, sender reputation monitoring, and email content filtering, to recognize and block spam emails.
Throttling is particularly harmful to time-sensitive promotions or important transaction emails.
Want to see how the MailMonitor suite of tools can help your business master email deliverability? Contact us and request a demo!
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