So you’ve got a killer product or service, the perfect website, SEO and social media strategy… but no one can find you. You might have even tried your hand at email marketing once or twice in the hope that it would pay off.
However, there are plenty of factors that go into making an email marketing campaign successful. One of them being email deliverability. By sending out quality emails with special offers and news of products and services, you can reach as many people as possible directly from the comfort of your own desk (and save some money while you’re at it).
What is email deliverability, exactly?
Deliverability refers to the likelihood that your message will reach the inbox of the user. There are several factors that go into determining this, and email marketers must take note of them to maximize their chances of success.
Spam filtering
Email messages fall into two categories of spam: black and white. Black would be an obvious sign of spam such as a message offering you a free phone. White noise is a little more difficult to spot. Email marketers have to carefully craft their messages to avoid being flagged as spam.
Reporting
When you send an email marketing campaign, you’re sending it to a list of customers and contacts. Big email providers like Gmail and Yahoo have strict rules in place when it comes to sending messages. You may have to go through a verification process to make sure you’re not a spammer. This is to protect their users from harmful messages and is good for you as a marketer.
Why should you care about email deliverability?
Email deliverability has a significant impact on your business. If your emails are landing in the spam box, your open rates will be low and the opportunity to gain new customers will be almost non-existent. Inbox placement is crucial for email marketing success, especially when it comes to the big email providers. If Gmail or Yahoo sees your emails as spam, you’ll be put on a blacklist that prevents you from sending any new emails. This will also have an impact on your existing open rates and your email marketing campaign as a whole, as Gmail users account for 26% of the global email users.
If your emails are spam, they’ll end up in the spam box. If they’re not spam but your emails aren’t getting through, they may be ending up in the inbox but aren’t being seen.
Inbox placement can determine your ROI
Inbox placement can have a significant impact on your return on investment (ROI). When choosing a service provider, make sure they have a great reputation for maximizing inbox placement.
The best email marketing services should be able to get your emails in front of your customers’ eyes. They should also help you craft a message that doesn’t get flagged as spam. If you’re investing in email marketing, you want your emails to be seen. An effective marketing strategy allows you to reach your ideal customers, generate leads, and create sales. However, email marketing campaigns that fail to reach their intended audience aren’t effective. Poor deliverability rates can lead to lost revenue and low customer retention.
Great deliverability justifies your investment in marketing
If you’re not seeing the ROI you’re hoping for, it’s probably because your emails are ending up in the spam folder. Bulk email service providers that are cheap or free may get your message through but may also be responsible for poor inbox placement. That means your emails are still reaching your customers, but they’re not being seen. You’ve got to spend money to make money, and if your bulk emails are ending up in the junk folder, you aren’t profiting from your investment. Investing in a quality email marketing platform will ensure great deliverability and better results.
Excellent email marketing platform to use alongside MailMonitor’s deliverability tools
When choosing an email marketing service, be sure to find one that’s reputable, with excellent customer service and a great track record. This way, you’re less likely to run into delivery issues and you’ll get more engagement from your list.
ActiveCampaign
ActiveCampaign is perfect for brands that are just getting started with their email marketing campaigns. It’s easy to use, has robust and customizable features, and is super affordable.
Mailchimp
MailChimp is an affordable and easy to use email marketing platform that’s also been around for a while and has a great reputation in the industry.
Klaviyo
Klaviyo is an email marketing platform designed specifically for eCommerce businesses. This platform is a great option for brands that sell online.
This email marketing platform is specifically designed to help you increase sales through email. You can easily track your customer data and engagement to find out what’s working and what isn’t.
Salesforce
Salesforce is one of the most robust platforms on the market. This platform is perfect for enterprise-level companies with lots of contacts, leads, and customers.
SenGrid
SendGrid is a great option for growing businesses with smaller teams that don’t need something as complex as some of the other options.
Salesforce is one of the most robust platforms on the market. This platform is perfect for enterprise-level companies with lots of contacts, leads, and customers.
