These days, businesses of all sizes must dedicate a lot of resources toward staying visible online and reaching their target audience. Even so, it’s easy for marketers to get buried in an endless stream of daily tasks and secondary projects – especially when there are so many other things competing for their attention.
The amount of email marketing software on the market is dizzying. What’s more, every tool seems to be offering something different. How do you sift through all of this noise and find the email marketing tools that are right for your business?
Read on to discover the list of top tier tools created by our marketing team that will help you take your email marketing automation strategy to the next level.
Importance of email automation
Automated emails enable marketers to send out highly personalized emails at specific intervals – without requiring their input each time. This means that you can send emails to your subscribers in just a few minutes, at the most relevant times and with the most helpful information – without needing to spend all of your time thinking about these emails. As a result, you’ll be able to send out more emails, while still maintaining a high level of quality.
Moreover, automated workflows allow you to send out emails to your subscribers based on their past actions. This means that you can send out emails to each subscriber, based on the information they’ve already provided to you – and it doesn’t matter if they’re still browsing or already customers. This kind of segmented communication is ideal for strengthening customer relationships.
Best Tools for Email Automation
Email automation with Mailchimp
MailChimp offers a wide range of email marketing solutions designed to fit the needs of businesses of all sizes. In particular, the Email Automation feature in the standard plan makes it easy for you to create and schedule emails based on a variety of events. For example, you can use this feature to create an email sequence that welcomes new subscribers and sends them a link to a helpful resource. You can also use automation to track subscriber engagement and create emails based on those metrics. You can create emails that send subscribers a link to a helpful blog post whenever they haven’t engaged with your emails in a certain amount of time.
MailChimp’s automation features are intuitive and easy to set up. You can also use drag and drop functionality to create your own visual email templates.
Finally, this platform features integration with other marketing tools like website builders and social media to streamline your entire marketing strategy.
Email automation with HubSpot
HubSpot offers full email marketing capabilities like lead generation forms, personalized campaigns, lead score system and, of course, email automation.
HubSpot’s automation tools enable you to focus on the highest-value activities while letting the software handle the rest. For example, you can use the “automate” functionality to create an email sequence that sends helpful resources depending on your customers’ interests. Once you set up an automation sequence, you can forget about it and focus on the more important tasks. And, you can also review your automated sequences to fine-tune and optimize them if necessary.
Email automation with ActiveCampaign
ActiveCampaign offers an easy-to-use email marketing software solution designed to help with your business grow. The software’s built-in automation features make it easy for you to create emails that are triggered based on a wide range of events. For example, you can use this feature to create an email sequence that sends subscribers a link to a helpful resource.
ActiveCampaign’s trigger-based email triggers include “on subscription,” “on subscription,” “on page view,” “on click,” and many others. You can use these features to create emails that are sent to new customers and send out emails whenever a reader engages with your website. ActiveCampaign’s email editor is robust and easy to use. You can also use drag and drop functionality to create your own visual email templates.
Email automation with SendGrid
SendGrid is an email marketing platform that helps companies grow their email lists and deliver their marketing campaigns. SendGrid offers flexible, scalable email automation software with best-in-class deliverability to help marketers increase their revenue, save time, and reduce costs.
SendGrid allows you to create an automation sequence that lets you pre-write emails and when triggered, allows you to send them out to your customers automatically. The automation sequence is customizable, allowing you to trigger emails based on specific actions taken by your customers. These could include clicking a link in your emails, clicking on a certain link, or even purchasing something from your online store.
Email automation with Moosend
Moosend is a marketing automation platform that helps online businesses automate their engagement and retention strategies. Moosend helps brands create highly personalized campaigns based on real-time user data, respond to their customers’ actions across all channels, and track the success of their efforts.
Moosend’s marketing automation software lets you create a sequence of emails that are triggered based on a set of conditions. You can use these sequences to create personalized emails based on the customer’s buying history, demographics, and even the weather conditions at their location.
The platform also allows you to add a layer of personalization to your email marketing campaigns by including the recipient’s name in your subject lines. This will help your emails stand out in your customers’ inboxes, grow your audience and help you increase click-through rates.
Email automation with Salesforce
Salesforce Marketing Cloud is a marketing automation platform that helps businesses drive leads and increase revenue. It allows brands to create targeted campaigns with targeted content, personalized messaging, and real-time insights.
Salesforce’s automation features allow you to create customized marketing emails that can be triggered automatically based on a set sequence. You can use these email sequences to create marketing campaigns that are personalized based on the recipient’s behavior. Salesforce also allows you to save time and effort by adding a layer of personalization to your marketing emails.
Email automation is a great way to reduce the time spent on other marketing efforts, deliver a consistent experience to your customers. With email automation, you can set your emails to be sent out at certain times and dates. By using these email marketing platforms alongside MailMonitor’s deliverability tools, you will get the all detailed insights and analytics you need to improve your email marketing strategies and boost your business grow.
