When it comes to email marketing, functionality is key. But that doesn’t mean your emails can’t also be beautiful. In fact, having a beautifully designed email is one of the main things that sets great marketing campaigns apart from mediocre ones.
Let’s face it: Most people have grown jaded when it comes to seeing designs filled with stock photos, clip art and awkward fonts. If your recipients feel like they see the same email over and over again because of how generic yours looks, their reaction will probably be somewhere between “meh” and deleting it without reading another word.
If you want to create an effective email campaign that generates results rather than deletes, you need to set yourself apart from the crowd by creating a design that inspires them to take action. Here are some top tier tools that can help you do just that.
Why email design can determine the success of your campaign?
When it comes to email marketing, the content you write will always be the most important aspect of your campaign. But your design can play a big role in whether your recipients even read that content. If your emails look cluttered, unprofessional or like they’re straight out of the ’90s, there’s a good chance your readers are going to take one look at them and decide to hit delete without even reading your message. If, on the other hand, your design is clean and visually appealing, it can draw them in, making them more likely to read your content and take action if they find it intriguing enough. In other words, your design is one of the main things standing between you and a campaign full of unopened emails that go straight to the trash bin.
Best tools for email design
There are several email design tools out there that can help you create beautiful, engaging emails. Let’s take a look at a few of the top tier options.
Stripo
Stripo is a browser-based email designer that makes it easy to create beautiful emails that look good on every device and browser. Since it’s browser-based, you don’t need to download any software or sign up for any accounts in order to use it. Simply create an account, select one of their beautifully designed templates, choose your content and hit “send.” If you want to add a little bit of extra flair to your design, the drag-and-drop editor also allows you to add images, videos and links to your emails. And if you ever want to create a brand new design from scratch, you can use the “create” tab to start with a blank slate. The best part about Stripo is that it’s completely free. There’s no sign-up process, no credit card required and no hidden fees. The only thing you need is an email address, and you can get started creating beautiful, engaging emails just now.
Mailchimp
Mailchimp is one of the most popular email design tools out there, and with good reason. It’s a user-friendly online email marketing platform that comes with hundreds of drag-and-drop design templates, so creating professional-looking emails is a breeze. Because Mailchimp uses a WYSIWYG (what-you-see-is-what-you-get) editor, it’s easy to see exactly how your design will look to your recipients. This is especially useful for people who aren’t as tech-savvy as others or don’t have a lot of experience designing emails. You can choose from a wide variety of templates, or if you prefer, design your own from scratch. Mailchimp is free to use, but like any other free service, there are some limitations. If you want to access everything the platform has to offer, be prepared to pay. But even if you don’t want to pay a single cent, you can still create some beautiful, engaging emails.
Hubspot CRM
Hubspot is a CRM tool that comes with a drag-and-drop email builder that makes it easy to create highly personalized emails. Unlike many other email design tools, Hubspot CRM lets you create your emails in a visual editor, which makes the process easier and more intuitive. You can drag and drop everything from your images to links and headlines without having to switch to a different interface. This editor also gives you access to a wide range of fonts, themes and layouts, so you can create emails that are unique to your brand. Like Mailchimp, Hubspot CRM is free to use, but there are some limitations. You get access to your CRM account, integrations with your favorite apps and the ability to send 1,000 emails per month for free. If you want to send more emails or access other advanced features, you’ll have to pay a monthly fee. Or you can try the free version of Hubspot CRM and see if it’s right for your business. If not, there are plenty of other great email design tools to choose from.
SendX
SendX is a comprehensive email marketing platform that lets you create an unlimited number of campaigns, send unlimited emails and even use conditional logic to make your emails more relevant to each recipient. There are also dozens of email templates to choose from, including ones for newsletters, event invitations and service emails. SendX is a paid service that starts at $7.49 per month at this current time. While this might seem like a hefty price to pay for an email design tool, SendX also comes with tools for leads, automating your sales process, content management, marketing and so much more. If you’re looking for an all-in-one marketing platform that makes it easy to create engaging emails, SendX is a great choice.
Campaign Monitor
Another high-quality email design tool that lets you create eye-catching emails with a wide range of pre-designed templates, Campaign Monitor is a great option for businesses of all sizes. It’s easy to use, even for people who don’t have much experience designing emails. You can choose from a variety of templates or create something from scratch. The only downside is that Campaign Monitor is only free if you’re sending five emails per month or less. If you want to send more emails, you have to pay. But even if you’re sending five emails per month, Campaign Monitor is a great option. It’s easy to use, supports all of the most popular email clients and integrates with all of the major marketing automation tools. You can also easily customize your templates to reflect your brand’s unique voice and tone.
Email marketing is an effective way to engage with new leads, nurture those relationships and turn them into customers. But in order for your emails to be effective, they have to be visually appealing. When it comes to email marketing, your content will always be the most important aspect of your campaign and your design can play a big role in whether your recipients even read the content.
