There is a reason why the word “hack” has become such a popular term lately. It is because people have found out that by using their creativity and thinking outside the box, they can come up with amazing solutions to problems that seem impossible or very difficult to solve. This can be true for anything, including marketing your business online.
If you look at what makes other marketers successful, you’ll find that most of it boils down to one thing – ROI (return on investment). In today’s world, everyone wants to know how much they’re getting back from their marketing.
But with so much competition in these fields, how can you stand out from the crowd? Good news—it’s not as hard as you think. In this blog post, we’ll cover some quick tips and tricks on how you can optimize your email marketing as well as how to get more out of every campaign you send. Email marketing is probably the only channel where you can see up to 4200% ROI, don’t overlook it.
Best Email Marketing Practices to Improve Your ROI
Run A/B Tests
Email testing is a great way to figure out if your email marketing campaigns are working. It is mostly used for web and ads, but can be applied to sending emails and any other form of marketing.
A/B testing is when you try two different things and compare their results. Then you take the better results and keep using them. One simple way to do this for your email campaigns is with your subject line. You’ll want to test two or three different subject lines to see which one gets the most clicks. Now, you can do this manually, but a better option would be to use an email marketing software that has a built-in testing module.
MailMonitor’s seed test results will easily help you determine which subject lines perform better than others, before you send your campaigns to the audience.
Use Dynamic Content
If you’re sending out the same email to everyone, you’re missing out on an opportunity to provide better value to your subscribers. In other words, you can use dynamic content as a way to personalize your emails. With this dynamic content, you can easily change words or images just by making a few adjustments in your email marketing software. This way, each subscriber will receive a unique email that is tailored to them. Not only will this help you stand out from the crowd, but it will also make your subscribers more likely to open and read your emails. And, if you use a marketing automation platform, this is easier than ever to execute.
Leverage Animated Gifs
GIFs might seem like something only teens would like, but this couldn’t be further from the truth. In fact, a lot of marketers are now using animated GIFs to increase engagement with their audience.
GIFs are a great way to break up the content you’re sending in your emails. This makes them more interesting and helps to keep your subscribers from getting bored so quickly. It also gives you a chance to respond to any questions or comments your subscribers might have. This is a great way to build trust with your current customers and get new subscribers excited about your content.
Use Email Analytics Tool
If you really want to take your email marketing to the next level, then you need to be monitoring your analytics. In order to do this, you’ll want to get an email analytics software. This is used to track subscriber activity and will let you know who is opening your emails, who is clicking on links, what they are clicking on, etc.
You can also use this software to create a lookalike audience based on your current subscribers. This is a great way to expand your customer base. You can also use your analytics software to monitor mail deliverability and campaign performance, such as MailMonitor.com. This will let you know your general email health, how successful your campaigns are, how many inboxes you’re reaching out to, etc.
Pay Close Attention to Your Email Reports
If you want to do email marketing right, then you need to be paying very close attention to your reports. Analyzing your reports will help you to find out what’s working and what’s not. This way, you can make adjustments as needed to maximize your results. For example, let’s say you’re sending out an email at 8:00 a.m. every day. But after looking at your reports, you discover that most people are opening your emails around 9:00 a.m. If that’s the case, then you would want to reschedule your email for 9:00 a.m. so that more people can see it.
Apply Email Marketing Automation
Email marketing automation is something that is becoming a lot more popular these days. It is a great way to create an engaging experience for your subscribers while saving you time. This is done by creating a series of automated emails that are sent to your subscribers based on certain triggers.
Automated emails can be sent out based on a subscriber’s first visit to your website, their subscription to your email list, their purchase of a product, etc. Automated emails can be used for pretty much anything. You can use them to welcome new subscribers, send relevant tips, or even send content to your subscribers on a regular basis.
These are just a few ways that you can optimize your email marketing. Follow these proven tips, and you’ll be well on your way to achieving a better ROI with your campaigns.