3 Steps To Keep Your Contact Lists Updated in ActiveCampaign

3 Steps To Keep Your Contact Lists Updated in ActiveCampaign - mailmonitor

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Businesses today that want to compete in their respective markets will need to have an email list at some point. With email marketing, you can start and nurture relationships with your prospects and customers to ultimately drive more sales to the company.

However, having an email list isn’t enough by itself. Marketers must also continuously manage and optimize their list if they want to succeed and ActiveCampaign can help you achieve this.

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What Is Email List Management?

The process of keeping an email list up-to-date is known as email list management. The idea of email list management is to keep your email subscribers organized. The process involves ensuring that email addresses in the list are still valid while removing those that are no longer relevant.

As time goes by, a certain percentage of users will choose to unsubscribe from your email marketing campaign. Meanwhile, others will simply stop opening or engaging with your messages altogether. The worst part is when they put your emails straight into their spam or junk folders, which negatively affects your deliverability and reputation.

That’s why managing your list regularly is important, because it guarantees that the contacts in it are updated and accurate, letting you provide more value to your subscribers.

ActiveCampaign is one platform that can help keep your lists clean for you.

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How To Keep Your Lists Clean in ActiveCampaign

Now that you are aware of the importance of keeping your ActiveCampaign contact list clean, here are a few features you can use in ActiveCampaign to improve your email marketing campaigns:

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1. Use Tags and Custom Fields To Identify Your Contacts

Setting up tags and custom fields for your contacts is a highly recommended tactic for email marketers. Tags in ActiveCampaign can help you keep track of valid email address engagement by marking them according to whether or not they are engaged, their recent activity, and if they are inactive.

These tags will be added or removed from your contacts depending on how much time has passed since the last time they engaged with your email or went to your site.

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2. Create a List Segmentation Automation

List segmentation is done to group contacts based on their attribute or action. Its purpose is to provide email marketers with the means to offer more personalization with the way they market.

ActiveCampaign’s segment builder is a free-floating feature that can be accessed anywhere so that users can create segments wherever they are on the platform. Furthermore, the platform stores a wide range of global data such as:

  • Actions
  • Attribution
  • Contact details
  • Custom fields
  • Deals
  • Geography
  • Site & event data

With ActiveCampaign, marketers can segment contacts according to behavior while combining the above information for more in-depth segmentation.

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3. Manually Clean Your Active Campaign Lists Every 6 to 12 Months

Since list hygiene is crucial for email marketers, you should spend time manually cleaning your Active Campaign lists to get rid of inactive contacts. Removing a single contact or a group of contacts is possible with ActiveCampaign.

The platform also offers the option to manually subscribe or unsubscribe contacts from an email list. This would come in handy for contacts who are no longer engaging with your messages.

It’s recommended that you clean your lists manually at least once every 6 to 12 months.

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Use ActiveCampaign’s List Cleanup Tool

The List Cleanup tool from ActiveCampaign is one of the best features that email marketers will find on the platform. This tool lets you remove contacts from your subscriber list based on whether they are active, unconfirmed, bounced, or unsubscribed. You can also take users out by their email addresses.

Keep in mind, however, that the list cleanup actions you perform will be permanent with no way to undo them. It’s recommended that you export all of your contacts first before you use the tool.

You can learn more on how to use ActiveCampaign’s List Cleanup tool here.

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Benefits of Email List Management

If you’re not yet convinced, here are some benefits on why you should keep your Active Campaign lists updated:

  • Avoid being flagged as spam: When people continue receiving emails from you that they didn’t ask for, they can easily report your messages to their email service provider as spam. Continuously being spam reported could result in your IP address being blocked from sending emails completely.
  • Reliable email deliveries: Maintaining a clean mailing list means that if you have 100 contacts, you have a good chance of getting all your emails delivered to all 100 individuals. When you’re unsure if the email addresses of your contacts are still being used, then your email campaign will turn into a guessing game.
  • Pay less to your email provider: Most email service providers will charge their customers based on the number of email addresses they have in their mailing list. For instance, if you have 2,000 email addresses on your list, your provider will charge you a service fee for 2,000 contacts. If you haven’t cleaned your list recently and only half of your contacts are actually engaged, then you’ll be paying more than what you should be.
  • Happier customers: Customers who have opted (at least twice) in to your email list will be much happier knowing that they receive updates from you because it was their decision in the first place.

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Conclusion

Keeping your list of contacts updated is one of the most crucial aspects that email marketers should practice. Not only will this help improve your email deliverability, but it also ensures your sender reputation stays intact.

Although building an engaged email list will take time and effort, using the right tools like ActiveCampaign can make list cleaning so much easier.

As you continue with your email marketing efforts, it’s important to keep an eye on metrics such as open rates, bounce rates, clicks, and unsubscribes. These metrics are reliable indicators of user engagement within your lists.

Ensuring that your email list stays clean and updated will help you achieve the positive metrics that you need to succeed with your email marketing campaigns.

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MailMonitor is compatible with your favorite email marketing tools. Improve your campaigns’ results with our monitoring and testing features.

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