Email Spam Checker Tool: How Does It Work?

Are your email marketing campaigns not giving you the desired results? Are you struggling with poor delivery rate? Or finding it hard to get your emails into the inboxes of your subscribers? An email spam checker tool may be all you need to turn your frustration and failures into success.

Many business owners spend a lot of money on paid ads to get leads, in the hope that they can turn them into buyers. But the cold, hard reality hits when they realize they can’t get messages to their customers. This is usually because they get filtered as spam and never made it to the inboxes of their customers. Believe it or not, at the time of publishing this article, a jaw-dropping 86% of all email sent never makes it to the inbox.

If you find yourself in a similar situation, there is no need to panic. Find out what the problems are and fix them. Some of them can be pretty easy to spot. But, there are far more serious ones that need a specialized tool to uncover. This is why many successful business owners and email marketers are turning to email spam checker tools. They use these to review their email content. It also helps them ensure they meet the Internet Service Provider’s (ISP’s) requirements before sending them out.

Table Of Contents

With Clickable Navigation

What Is An Email Spam Checker Tool?

Why Do Emails Enter The Spam Box?

Why Should You Use An Email Spam Checker Tool For Your Email Campaigns?

How Does an Email Spam Checker Tool Work?

What Is An Email Spam Checker Tool?

An email spam checker tool is a software program that you run your email content through. It provides a thorough analysis before you send them out. This is to determine whether the emails contain some elements of spam or not. The goal is to help you to identify these problems and suggest ways you can resolve them. This will prevent your emails from going into the spam box.

Why Do Emails Enter The Spam Box?

ESPs don’t drop email messages in spam boxes by chance. A lot of factors are responsible for this. If you have been experiencing this problem, here are some of the likely causes of the problem:

1. Your IP address was used for spam

Even if you have never sent spam, you can still be penalized for it. If someone has used your IP address to send spam, ISPs will hold you responsible. They will treat future emails from your IP with suspicion.

2. Low engagement rates

The number of your emails that subscribers receive and open determines your engagement rates. The number of emails that are deleted without being read also add up to the rates. This means if a higher percentage of your subscribers don’t open your email or delete them before reading, your engagement rates will drop. In that event, your emails may be considered as spam.

3. Excess spam complaints

Your email may stop reaching subscribers’ inbox if there are excess spam complaints about your IP address. There are several reasons why subscribers may lodge this complaint against you. Whether they are genuine or not, your provider will take note of them. When such complaints reach a certain level, ESPs will no longer consider your IP address as genuine. Messages you send from the address will end up in spam folder going forward.

4. High inactive subscribers

Your emails may also get the spam tag if most of your subscribers are inactive. Such users won’t respond to your message. They may not use the account for a very long time as well. In some cases, they use their email addresses occasionally. Such inactive subscribers will lower your open and deliverability rates.

5. Misleading subject line

Your subject line shouldn’t contain misleading information. If your email contains information to trick people into opening your message, that’s a red flag. ISPs won’t let these go, they will send it straight to the spam folder.

6. Using spam trigger words

Some words trigger spam if they are found in an email. ISPs frown at these words and may decide to treat your email as spam. Such words include cancel at any time, toll-free, and money order. Other words that may trigger a spam ban are special promotion, this is not spam, click here, and great offer.

7. Purchased email list

If you bought the email list you are using for your email marketing campaign, you are taking a big risk. You may find it difficult to convince someone who didn’t subscribe to your email list to open your message. Some may ignore your message and lower your open rates. Some may mark your emails as spam.  The list may contain Spam Traps. Worse, some offended subscribers on the list may send spam complaints to ESPs. Any of these actions can land your emails in the most dreaded spam folder.

8. No unsubscribe link

Your subscribers should be able to determine if they want to keep getting your emails or not. This explains why most emails contain the unsubscribe link. It allows subscribers who have lost interest in your email to drop off your email list. It is unprofessional to hide the link or send out emails without it.

Such subscribers may start ignoring your emails, lowering your open rates. They may make spam complaints against you, ruining your IP reputation. Such reactions will harm your deliverability.

9. No company address

One of the best ways you can make your audience trust you is including your address in your emails. Subscribers may not feel comfortable with your brand if information is missing from.

Most emails have the address in the footer. It is not for decoration but more of a rule to follow if you wish to gain your audience’s trust and confidence. If you don’t include it, potential subscribers may not be willing to take a risk with a faceless brand. If such subscribers receive your emails, they will treat it as spam.

Why Should You Use An Email Spam Checker Tool For Your Email Campaigns?

Email spam checker tools are important for all email marketers. The tool offers benefits that help businesses get the best results for their efforts.

Some of the outstanding benefits of a spam checker tool include:

1. It boosts IP reputation

Sending email messages that your ESP considered as spam will hurt your IP reputation. The IP address that the messages come from will become suspicious. From that moment on, messages from the IP address will end up in the spam folder.

Checking your emails with a spam checker tool before sending them helps identify issues. This is especially helpful for emails that may make the message look suspicious. ESPs and your subscribers won’t have reasons to question your authenticity. Over time, your IP reputation will receive a massive boost.

2. Increases email deliverability

Suspicious emails end up in spam folder. If a large percentage of your campaign ends up in the spam folder, your email deliverability rates will plummet. A viable way to boost your deliverability is to run the email through a spam checker tool before you send them out.

3. Keeps business off blacklists

Blacklisting can kill your email marketing campaign. Most businesses are blacklisted if they are suspected of spamming activities. Do a large section of your subscribers associate your brand with spammy messages? If so, they can report you to ISPs, this could get your penalized.

Want to keep your business off blacklists? Review your email content for suspicious elements that could hurt its delivery. Then, fix the issues before sending your email. This ensures you are only sending out emails that ISPs and your subscribers will love. This means there is little to no chance of getting blacklisted.

How Does An Email Spam Checker Tool Work?

The efficiency of an email spam checker tool depends on its features. The major attributes of a spam checker are:

Reputation tracking

An email monitor has a built-in reputation tracking feature. This feature allows it to track your IP reputation and rank it. The result of the tracking will show you where issues are that may affect your reputation.

Some factors that may affect your IP reputation are blacklists and spam complaints. Sending messages to inactive subscribers can also affect your IP reputation. During the reputation check, the tool will review the email content. It does this to find out which of the factors may damage your IP reputation.

Inbox monitoring

Email spam checker tools also perform inbox monitoring. They do this by checking how email providers categorize messages from a domain name. After the test, the result will show the performance of the message and how it is delivered to the recipient.

Some of the major providers the tool monitors include Hotmail, Yahoo, Gmail, and AOL.

Email Analytics

Email analytics refers to the process of breaking down your open rates. The analytics helps you know the number of subscribers who open your messages and those who don’t. You will also have an idea of your average email response time, number of clicks and other more.

The test will also reveal the best time for you to send emails with higher success rate. This is possible as the analytics provides information about when your subscribers open your emails. If you follow the trend, you will have an idea of the best time to launch your email campaigns.

Email Preview

Email preview is a tool that shows you what your email campaign will look like when it is received. It can even show you this view from the perspective of various devices. This is important since subscribers will get your email on different email service providers and devices.

The preview will test most of the important email service providers like Gmail, AOL, Yahoo! and more. You can make adjustments to the emails if they don’t display well on the different interfaces.

Blacklist Monitoring

If your domain name is blacklisted, it will lower your deliverability and open rates. Most times, an email marketer may not be aware of the fact that they have been blacklisted. But, a spam checker tool will watch your IP and send a report if they find you on any blacklists. This will help you take necessary steps for delisting.

Authentication Testing

A spam tool checker will check your authentication too. Whenever you send an email, it will check whether it passes both DKIM and SPF authentication or not. This means you will have an idea of the security level of each email before sending them out.

Deliverability Audit

The spam checker will take a look at your infrastructure, sender reputation, and email marketing practices. You will get a full report of what is happening to your emails. This report will also include how your subscribers are engaging with your content. You can then create an action plan that will increase your deliverability. The action plan should address issues that are discovered during the audit.

Generally, a spam checker will check your email for some elements and terms. This is to ensure that your email doesn’t contain elements that may cause it to be flagged. The spam checker will check your email HTML as well. This is also to ensure that ISPs won’t have issues with your email.

It is hard to keep up with ISPs and their ever-changing rules about spam and email deliverability. That is why smart business owners and email marketers are now using email spam checker tools. They use these to review, track and change their email marketing campaigns. This is so they can remain on the good side of ISPs and get their emails right into the inboxes of their subscribers.

Are you are looking for a reputable email spam checker tool? Want to take your email marketing to the next level? MailMonitor can help with this and much more. The system is built to make your email marketing a seamless and hassles-free one.

Let’s Get In Touch

Are you ready to talk about this article, and allow us to answer any questions you may have regarding our products or services? MailMonitor would love to chat more with you about this topic, or anything else related to our industry.

Guide to Spam Proof Email Marketing: Part 6 – Automate Your Email Marketing

You’ve made it to the last blog in our series, 'Your Guide to Spam Proof Email Marketing'!  Now let’s wrap things up with the final steps and tips you need to know to create amazing, spam-proof email marketing campaigns. It's time to automate your email marketing...

MailMonitor Adds 6 more ISPs to Deliverability Reporting

The following 6 ISPs have been added to MailMonitor Delivery reports effective immediately: BT Internet Freenet.de Gmx.de Seznam.cz Yahoo.ca Hotmail.ca You'll find the additional seeds accounts available for download in your MailMonitor account. Once you add them to...

DMARC: What You Need to Know about DMARC as an Email Marketer

DMARC: Everything You Need To Know About DMARC As An Email Marketer If you are looking to take your email marketing to the next level then you need to be able to stand out from the pack. You need to appear real and genuine. And to do that, you need an extra layer of...

How to Increase Email Open Rates: Part 1

Email open rates for marketing email campaigns are usually the first metric a business will look at to measure the effectiveness of their email marketing strategy. What is an Email Open Rate? Number of Emails Opened / Number of Emails Sent = Email Open Rate How is...

Region Specific Email Seed Lists Added to Deliverability Tracking

Different marketers often need to look at different sets of deliverability data depending on the client location and list ISP distribution. Up until now, each MailMonitor report would display every ISP available for tracking. This is not always ideal and many of you...

Email Blacklists: How You End Up On Them & How You Get Off Them

An email blacklist is real-time, automated databases that use specific criteria in determining if an IP is sending spam emails. Email blacklists are also known as DNS-based Blackhole Lists. There are a number of blacklists in the industry, including SpamCop, Spamhaus,...

MailMonitor Spam Tracking: The Tools You Need to Optimize Email Authentication

Email spams are common – these unsolicited messages are responsible for deteriorating the overall experience of subscribers and defaming email marketing as a whole.  The worst part about them is that they are often unavoidable and are repetitive disruptions for end...

Gmail Tab Tracking

Gmail, by default, now delivers email to 1 of 3 tabs: the Primary, Social, or Promotions tabs. Email Marketers are rightly concerned about which Gmail tab their marketing emails are delivered to. MailMonitor verifies which Gmail tab emails is delivered to and helps...

7 Ways to Improve Email Deliverability

It goes without saying, but if your emails aren’t getting delivered, then your email marketing efforts are a massive waste of your company's time and money.  Email deliverability is the number one metric we should all be driving to as email marketers. You’ve probably...

Just What Is SNDS Anyway?

We've received a lot of questions around SNDS lately and feel now is a great time to review what it stands for, what it does, and why it's important to your email marketing process. The Microsoft/Outlook Smart Network Data Services (SNDS) is a free service that...

Email Pro Tips.

Become a master of email deliverability with lessons and tips shared through our newsletters and blogs.

COPYRIGHT © 2019 MAILMONITOR INC. ALL RIGHTS RESERVED | DESIGNED BY ENHANCED BRAND AGENCY