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DKIM: Land Emails Right in the Inboxes of Your Customers

DKIM: Land Emails Right in the Inboxes of Your Customers

DKIM: Land Your Emails Right In The Inboxes Of Your Customers Email verification remains one of the hot topics on the internet marketing space, due to several cases of phishing attacks on email users. To run a profitable online business today, you need a tool that...

DMARC: What You Need to Know about DMARC as an Email Marketer

DMARC: What You Need to Know about DMARC as an Email Marketer

DMARC: Everything You Need To Know About DMARC As An Email Marketer If you are looking to take your email marketing to the next level then you need to be able to stand out from the pack. You need to appear real and genuine. And to do that, you need an extra layer of...

How to Check Your Sender Reputation

How to Check Your Sender Reputation

While keeping a watchful eye on traditional email marketing metrics, such as open, bounce, and click-through rates, are important for measuring your marketing performance, the metric that can have the biggest impact on your campaign performance is one that is often...

5 Reasons to Never Buy Email Lists

5 Reasons to Never Buy Email Lists

With so many businesses looking to buy and sell their email lists, it's no wonder that direct marketing has gotten a bad rap over the past few years.  While some of those lists that are being sold might advertise themselves as being an "opted-in list", the reality is...

The Benefits of Double Opt-in vs Single Opt-in

The Benefits of Double Opt-in vs Single Opt-in

As part of the CAN-SPAM Act, you must obtain permission from a user before emailing them. How you obtain their permission, via single opt-in or double opt-in, is a question each business must decide for themselves. Perhaps you've already answered this question, but...

Email Strategies to Drive User Engagement

Email Strategies to Drive User Engagement

From television and radio to social media and digital marketing, there are so many ways for brands to connect with their target market these days. However, email marketing remains one of the top, and most effective, strategies brands continue to turn to in order to...

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