November 24th, Small Business Saturday is just around the corner, so it’s time to start preparing! Knowing that more than 93 percent of Americans believe in supporting locally owned businesses and that more than $13billion was spent in 2017 for the event, you don’t want to miss out on Small Business Saturday 2018!
To help your business get ready for the big day, we’ve pulled together a list of todos for you to knock out this week.
Create Your Small Business Saturday Strategy
There are so many benefits that come with participating in Small Business Saturday. To make the most of the day, you need to plan ahead — this is one massive holiday shopping event your business can’t afford to miss out on!
Create your plan of attack and get everything ready to go now:
- Rally your staff and surrounding businesses to participate in the day — partnering with other small business will create more synergy and bring more customers to the area
- Display signs and reminders around your business, on your website, and on your social media channels letting your customers know you’ll be participating
- Audit your email mailing list and get it ready to go — you’ll be sending a lot of emails before and during the event and you won’t want your customers to miss out
- Plan your activities for the day (customer gifts, treats, and sweets to eat, music, entertainment, etc.) — you want to create a special vibe for your customers during the event
- Get your supplies from the Small Business Saturday official website (it’s sponsored by American Express and supplies are free, but limited so order then now)
Register with the Small Business Shop
Small Business Saturday receives a lot of attention from the media during the week leading up to the big day. Additionally, tons of shoppers visit the “Small Shop” to find local businesses they can support during the event, so you want to make sure your business is registered.
Take the time to get listed as a participating merchant on the American Express Small Business Saturday website. It’s super easy to do and will give you a competitive edge during the event.
Create Small Business Saturday Special Offers
The weekend in November that includes Black Friday, Small Business Saturday, and Cyber Monday has become the ultimate trifecta of holiday shopping for consumers. You want to make sure you have unique deals that will bring shoppers back to you each day to maximize your sales potential.
Once you know your deals, start your holiday shopping email campaigns. Include details and teasers of the deals and events that your business will have during the weekend in your promotional holiday emails. Then, throughout the weekend, promote your activities and specials via email and social media.
Prepare Your Holiday Marketing Emails
Take time now to prepare your marketing emails, test your email deliverability, and audit your email lists so you’ll be ready for the big event. It’s a good idea to start your email campaigns on November 1st, as customers typically start planning out their holiday weekend shopping early.
Make sure your strategy includes emails that promote your Small Business Saturday participation both before and during the event. Flash sales are great attention grabbers to consider using as well as loyal customer exclusive offerings throughout the day —- so have them ready and queued up to go in advance.
Streamline your marketing emails by targeting specific groups, such as loyal customers, new customers, and dormant customers. Create special email lists to use for each group. (And remember, holiday specials are a great opportunity to promote in order to get those dormant customers back in the game.)
Get Ready for the Big Day
Check out the Official Small Business Saturday website for additional tips and support. They have made it super easy for every small business in America to participate and make the most out of the annual holiday shopping event!
If you need a little assistance getting your marketing emails and email lists ready for the big event, contact MailMonitor and we’ll help get your business ready to rock the day like a boss!