We’ve received a lot of questions around SNDS lately and feel now is a great time to review what it stands for, what it does, and why it’s important to your email marketing process.

The Microsoft/Outlook Smart Network Data Services (SNDS) is a free service that Microsft offers providing email marketers with insights on how subscribers are rating the emails they receive from them.  While this may not sounds as sexy as open or click-through rates, it’s just as important!  This data helps you monitor and manage your email lists, frequency schedules, and even content — thus helping to keep you out of the spam and junk folders and keeping your email reputation in good standings.

SNDS measures a variety of things, but a few of the key metrics include:

  • Spam complaints
  • SmartScreen filter results
  • Spam trap hits

A change in reputation markers can negatively impact your delivery results.  MailMonitor’s suite of reputation tracking tools, such as SNDS, Blacklist, and RDNS monitoring, allow you to monitor and manage everything in one place, giving you a complete view of your email reputation health, and freeing up your time to focus on your business.

Want to find out more about the amazing suite of reputation management tools MailMonitor has to offer?  Contact us for a live demo or visit our site for more details.  Better still, just sign-up for a 14-day free trial and experience the power for yourself!

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