For new businesses starting out, the allure of purchasing email lists is very tempting.  But as we’ve cautioned before, purchasing email lists is a dangerous business.  To ensure optimal results and protect your brand’s email reputation, you want to build your email lists organically.

Growing your list is an ongoing process.  Why?  Well, statistically speaking, your marketing email list degrades by about 22-percent every year.  Gasp!  So, your growth strategy is something you want to add to your overall marketing strategy as a permanent staple.

Growing a list organically has lots of benefits, aside from staying in compliance with the Email CAN-SPAM Act and GDPR (General Data Protection Regulations).  Lists that are grown organically create a natural connection between the brand and the consumer.  The closer an email subscriber, your target consumer, is with your brand, values, and experiences, the more likely they will be to open and engage with your brand emails consistently.

Five Ways to Grow Your Email List

Not all subscribers will respond to the traditional email list sign-up opportunity on your website.  To maximize your chances of engaging with your potential customer and grow your email list, try out a variety of touch points.  Here are a five consumer touch points to test out as part of your marketing strategy:

  1.  Website Email Sign-up Opportunities: Your website is still the best place to connect with potential consumers and get them to sign-up for your marketing emails.  Since not all users interact with your website in the same way, provide multiple touch points throughout your website.  Include an email list sign-up in your header and footer, on your blog, as a pop-up on your homepage, ebook downloads, or as part of the registration process.
  2. Gift with Purchase: Your marketing emails include information and specials that enhance your consumer’s overall experience with your brand…so think of it as a gift with purchase for them!  Offer marketing email and newsletter email sign-up opportunities as part of your purchase process.  You can include it in the purchase process flow and on the email receipt as well.
  3. Go Social: Your social media pages are excellent opportunities for connecting with your target audience and presenting them with your marketing and newsletter email sign-up form.  Include it as a tab on your Facebook page, as a call-to-action button at the top of the page, or as a link in your business description so it’s always available.  You might also want to include it as an occasional monthly post.
  4. Add Links to Employee Signatures: Your customer service team and other corporate email team members connect with consumers every day, so why not take advantage of the opportunity?  Add a newsletter sign-up link to their email signatures.
  5. Opt-in Campaigns for Sleeping Subscribers:  Every six months or so, revisit your sleeping email members.  Sleepers are users who are on your list but never open or interact with your emails.  These campaigns can be anything from special offers to simply asking them to reconfirmation their email opt-in status.

Check out the MailMonitor blog archives for more great information on how to optimize your marketing email deliverability.

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