Best Practices for Marketing Email Spam Testing

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Email Spam Test Tools

If you’re an email marketer, then you understand that the end goal is to get your emails into the inboxes of your target audience.  To give yourself the best odds possible, you need a strong email spam testing strategy.

If you’re an old hat at this, then well done you — this should be a good refresher and gut check for you to make sure things are as up-to-date with current best practice strategies.  If you’re brand new to the email marketing game — welcome!  This blog will help you get started with everything you need to know about how to create a strong email spam testing strategy for your business.

6 Tips to Avoid the Spam Folder

email reputation toolsIf you aren’t already familiar with the Can-Spam Act, take a few minutes to do a quick review.  This act established the requirements and violations associated with commercial email marketing.

Outside of following the rules established in the Can-Spam Act, here are six tips to implement in order to create a strong email spam test strategy for your business:

  1. Use Permission Based Marketing Practices – Before you email anyone, make sure you have their permission.  Include an opt-in or double opt-in step for users joining your email lists.  Never purchase an email list! Purchasing an email list or emailing users without their permission is a quick way to find yourself blacklisted by an ISP.
  2. Avoid Spam Traps – Speaking of reasons for why you shouldn’t purchase email lists, spam traps!  Spam traps are email addresses that have been created by ISPs that are added to sold lists.  Since permission based marketings mandates you receive approval before sending emails, these emails will never opt-in to an email list…so if you send an email to one, the ISP will penalize you.
  3. Avoid Spam Triggering Subject Lines – Even if you have permission from a user, if your email subject line contains phrases that have been identified as ‘spam or phishing scam risk phrases‘ you could end up in the spam folder.  Run your emails through an email subject line check before sending them out.
  4. Maintain Your Authentication Records – Most ISPs use your authentication records to help determine if you are legitimate or not.  To keep from being flagged, make sure your email server supports DKIM, SPF, and Sender ID protocols.
  5. Maintain Your Sender Reputation – In order to maintain your sender or email reputation, you have to stay off the blacklists.  Testing your emails before sending them, performing quarterly email list audits, and sending your emails out based on a consistent schedule are the best ways to stay off the blacklist.
  6. Include HTML and Text Versions – When sending your emails, send them in two formats: HTML and Text.  Emails that are only HTML and do not have an accompanying text version provided often find themselves in the spam folder.

Email Spam Testing Tools


To give you the best possible chance of staying off the blacklists and out of spam folders, we recommend using a comprehensive set of spam testing tools.  Tools, such as the MailMonitor App, provide you with a full picture of your email performance and reputation.

The MailMonitor App provides complete support via:

  • Worldwide Inbox Monitoring
  • Spam Filter Testing
  • Email Preview and Testing
  • Blacklist Monitoring
  • Reputation Tracking
  • Deliverability Audits

When you have the tools you need and you follow best practices, you’ll create an email spam strategy that will allow you to hit the inbox every time!

Want to see how the MailMonitor App can improve your inbox deliverability performance?  Contact us to schedule a demo or try us out via our 14-day Free Trial!  We know you’ll love what MailMonitor can do for your marketing email deliverability!

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