Do you realize that 25 percent of your current, active email list will die off this year? It’s true! Creating strong email lists is a time-consuming effort, so don’t let all that work go to waste! Instead of chalking these users up as gone forever, create new email re-engagement opportunities that will allow you to re-engage with these inactive users.
Fun fact, and one you might not realize — subscribers who have gone inactive but remain subscribed to your email lists could actually be hurting your email engagement rates and email sender reputation. Often, if your overall engagement levels drop significantly, ESPs (email service providers) are likely to consider you a low-quality sender, block your emails and send them to spam, making your engagement problems even worse.
No need to panic though — we know you’ve got what it takes to wake-up and re-engage with those consumers who have appeared to fall asleep or lost interest. Here are five examples we love that will hopefully help to inspire your next email re-engagement campaign effort.
Email Re-engagement: BirchBox Style
One of the things BirchBox does well in their seemingly simple re-engagement email campaign is to create an emotional connection with their subscribers.
They don’t even mention that they are trying to reconnect. Instead, they simply provide subscribers with two interesting options that play on the consumer’s emotions through special offerings that play to their personal style.
Email Re-engagement: Pinkberry Goodness
Want to grab consumers attention? Give them something for free! By incentivizing the consumer with a free offer, PinkBerry does an amazingly yummy job of creating a re-engagement opportunity with this particular email marketing campaign.
And what’s more persuasive than free?
Email Re-engagement: Grammarly Wrinkle
Some companies understand how to play on trends. Grammarly does a great job of connecting with sleeping users through a subtle pop-culture reference while giving them a badge.
While it might seem juvenile to many, Grammarly beautifully plays on the consumer’s desire to stand out with a ‘badge’ and presents their offer as a special opportunity only being offered to a special group (making it far more personal).
They give the user two ways to re-engage: a prominent CTA button tempts the user to resubscribe and they place a premium version offer at the bottom of the email with just a hint of a special price as well.
Email Re-engagement: Urban Outfitters Slays
Want to ensure your message connects? Then create something that is brand-appropriate and is designed specifically for your target user base.
We love the way Urban Outfitters tackles the re-engagement problem with a bit of humor, a sprinkle of emotional appeal, and a cool style that reflects the consumer’s lifestyle.
Email Re-engagement: Urban Outfitters Slays
We think it’s awesome when brads have fun and don’t take themselves too seriously….and so do users! PiperLime has fun with color and design right out of the gate with this email re-engagement offering.
Bold colors, creative photography, and a classic play on ‘did we break up’ make this example one of our personal favorites!
Discover more tips for creating killer content that will excite and re-engage sleeping users in Part 5 of our Guide to Spam Proof Emails.
Want to see how the MailMonitor suite of tools can help you re-engage inactive users on your email list and drive and consistent inbox deliverability? Contact us and request a demo!
